Generally, user testing is considered only after the design and development of the app are done successfully. There is a completed evaluation and validation of the app throughout the creation set process. Develop an application in such a way that the expectations are met before launching of the product.
In user testing, there is a complete guide to teach all the fundamentals and the strategies in order to create a testing plan totally subjected to the business needs. Starting from defining the goals, pointing out the remote testing, recruiting of the candidates, preparing of the testing environment and to examine the right type of data etc.
Major steps to define the user testing goals for an app
The initial step in user testing is to decide what is exactly needed from the testing. Then the goals are determined from several testing methods to the right environment and the queries to ask the participants. This one makes an essential one to determine all your goals before moving on further and to process with it.
The user testing goals will not remain a constant it keeps on changing which is totally a dependent one in the lifecycle process. Before moving on with the app’s development phase, the user testing is carried on where the goals are completed focused on its exploration and its discovery. During this complete phase, there is no functioning phase of the app to test and there is no need to achieve the user testing goals too. The sessions with the users, group discussions and the competitive analysis are the most need one to satisfy the user’s needs and expectations.
A brief sketch about User testing goals
The User testing goals during the development stage tending to move towards the validation and evaluating process. This one is a complete stage for the users to get a deeper understanding of the app and also to check whether the features meet the expectations or not. In this case, it is better to enhance the earlier versions of the app, prototypes including the mockups too. In the card sorting process, the users can get a deeper knowledge of how to interact with the application’s hierarchical structure and its features too.
The testing process has no end for it; the continuation takes place, make sure that the opportunities are not missed with the users and to keep aligned with the involvement of the user expectations. The goals in the post-production launch phase totally focus on the important factors of the measurement and also in the further validation process. This is the main process of how the app is performing and the opportunities needed for the complete optimization process. At last but not least, the user experience is subjective to the users not. It is better to try on with the A/S testing to see the best one with the users.
Once the user testing goals are established, move on with a step further and also to check out for the important objectives for all the individual tests. There is no place for the generic feedback where you are looking for good productivity.
Which one is the apt the in-person or the remote testing?
The user testing can be done either in person or in the remote area. For the above testing types, observe each and everything by using the specific product and do not cover any of the usability issues. Both these testing differ in both the factors of the pros and cons. Along with the in-person testing, one can get a great chance for real communication with the audience and can view the feedback too.
It is easy to see the body language over a video conference. Whereas in the person testing; it is easy to use the participant’s body language to ask for the queries for more and more feedback. They come with an overall cost too and take time also as they are involved in traveling to a concerned location, preparing for a testing environment and present for each and every participant session too. There is a need to rent for the physical space for the testing process too.
What about the remote testing?
Typically, the remote testing works well for the unmoderated sessions which will be discussed below. This type of testing is an ideal one for the timely frames as there is no need for the testing facilities. On the other side of the flip, there is mo that much of pressure on the test moderators too. One cannot interpret in the body language and it is difficult to follow for a deeper session in the participant’s feedback.
Which will be better? Moderated or the unmoderated Remote Testing?
In a formal remote testing route, take a decision whether you are going to move on with either the moderated or the unmoderated session. The moderated sessions can provide more and more insights because there is a great ability to ask for more queries in real time without any complications. In case if a user, is involved in a particular task one can redirect with more and more data. More options are provided to ask for more queries as they arise.
The moderated testing comes with some of the downsides. As discussed with the in-person testing, there is a great burden time and effort needed to schedule and also present for each and each session. One can also run with less risk compared with the candid result. Some of the audience feels that there is more pressure and raise questions too as if there is a great interaction with the testing materials too. Do not worry about any of the scheduling, moderating or about the remote testing; just redirect with the participants as needed.