As a business owner, you may need an SEO expert that will help you achieve your revenue and lead generation goals. Working with the best SEO agency in the USA will open more opportunities for your business and increase your brand awareness and visibility. Before choosing a good agency or SEO expert you need to know the basics of how SEO can help your company.
Search engine optimization has gained attention over the past few years due to the massive benefit it brings to businesses. SEO is a process that affects the visibility and ranking of a web page or website on a search engine’s organic search. Organic search is the unpaid search result on the search engine.
As an entrepreneur or a marketer, SEO can be leveraged to bring in quality traffic, sales, leads, and revenue. Billions of people search for a lot of things online. Even a small percentage of those people will be extremely powerful for your business.
Why should you care for your SEO needs?
SEO is a magnet that aims to attract people who are searching for things that are related to your services or products. Some of the traffic or visitors might be searching for things directly related to what you offer. Other prospects are searching for various things that are loosely linked to your offerings. In these cases, various SEO strategies are employed to get opportunities to connect with those people and give an answer to their query.
White Hat and Black Hat SEO
White Hat SEO
White hat SEO is usually a legitimate way to increase your ranking on the search engines. These are techniques that fall in line with the search engine’s terms. Some practices under the white hat would be producing content, building backlinks through guest posting, keyword-rich meta tags, and various optimization strategies.
- Offering Quality Content
When a person places her query on a search engine, your website must contain the keywords used and the information she needed. An example of this would be a person looking for a good weight loss product. If your website is selling that product or within that niche, you need to have web pages on your website that contains that information. The keyword used on the query must be added within your content. You can use keyword tools to identify which keywords will be beneficial for your content.
- Backlinking Through Guest Posting
Guest posting is the process of contacting other websites or blogs, pitch to the web owners or editors and write content on that site. The site will link back to a web page on your website. One of Google’s main determiners when ranking websites is the backlinks. It is a way used to see the value of a site as other websites linked to it.
- Keyword-rich Meta Tags
Meta tags are short texts where it describes a web page content. The meta tags do not appear on the page but only on the HTML or source code only. The meta refers to metadata. Your meta tags must have the keywords you used for the content on your website to make it easier for Google to rank it higher.
- Various Optimization Strategies
If you need an SEO expert and actively looking for one, make sure that he or she knows other optimization strategies aside from what is written above. Some optimization strategies include image optimization, infographic backlinking, and many more.
Black Hat SEO
Black hat SEO can be risky to implement as it goes against the set guidelines of search engines. If caught, it can be removed or demoted to a lower rank. Black hat SEO is still used despite the risks associated due to the benefit that it can rank a site faster. However, black hat techniques can cause penalties for websites.
- Keyword stuffing
Keyword stuffing lives up to its name as it is about filling the content with unrelated keywords. The strategy is to manipulate the rank of the site on the search results. If you use irrelevant keywords on your content with no value, it will cause a bad experience for the search engine users.
- Redirecting search and cloaking
Redirecting search refers to a website sending users to a different URL but not to the link they initially clicked. Cloaking is about showing different content to the user compared to what was shown on the search results.
- Buying links
Search engines, particularly Google have strictly banned paid links. Both sellers and buyers will be penalized if they get caught. The terms clearly stated that any links that are used to manipulate the Page rank will be a violation of the guidelines.
Black hat SEO can help a website rank fast but it can also cause the website to be penalized faster. White hat strategies might take more time but it ensures that the website will gain a good reputation on the search engines which will benefit you in the long run.