SEO Issues & Problems That We Face With The Magento Platform
Magento is one such platform which is highly and often regarded as a challenging e-commerce platform to achieve technical excellence within a business environment. Disregarding its complex structure like the rewrite engine, codebase, and dynamic content and URLs, leading global brands such as Burger King, Coca-Cola, and Tom Dixon all use this platform for multiple purposes and they have also been benefitted through this in a large number.
How to fix?
It also scores up a large number of great achievements including increasing sales and user time on site, as well as streamlining order processes which are highly user-friendly. Though, it has many problems and issues. The utmost and certainly the majority of Magento are known SEO issues are fairly simple and easy to fix. But, a lot of them need guidance and assistance from developers. Right now, there is a lot of activity within the Magento community as webmasters are preparing to migrate away from Magento 1.
In a world where the fastest communication is considered as the most vital thing, Magento is a slow platform and in many cases, this slow load speed and performance can negatively impact organic search performance which would result in the decrease in the number of users. Best SEO services are provided to solve these issues:
Your first and foremost priority should be to use a server with sufficient RAM and to configure it correctly. Enable and disabling Magento log and cleaning in the back-end would be of a great benefit. You can also utilize a content delivery network like Cloud flare, and if you have a high-traffic website it could be worthwhile to use their Argo product. Some of the unique features also let you compress front-end assets and images using a compression service. By doing such things you will not compress the quality though, but, by reducing the weight of assets to load it can make a big difference, especially on mobile devices. Many site speeds are also possible than just the above points which are highly recommended for you to work toward making your store load as quickly as possible on all devices.
Simple and Configurable Products
There are a lot of products which are configurable like a sweater may come in a number of different colors just like a lot of Magento users will create the similar sweater as a normal product to show the distinct variations of the sweater on the product listing page.
To solve such duplication troubles and issues all the while keeping your product listing pages looking full, you need to use the canonical tag by linking back to the core configurable product and also trying to indicate to Google that they are cloned variants of the one item.
Product Title Tags and Headers
In general per se, the Magento tends to create under-optimized title tags and misuses page header tags. It also creates a title tag which is just the product name, which could both ambiguous and unhelpful. There is also a huge scope and a large number of e-commerce vendors who may have hundreds or thousands of products and asking someone to write all those title tags won’t be an effective use of their time.
For such products, these are highly recommended so that it is highly convenient for you to set a convention which would include product variables, such as product type, color and gender and potentially even brand. Based on the keywords within the range they manually optimize their title tags.
The usage of header tag is only a minor consideration and also it is one box that a lot of developers leave when building a website or Magento template. There are actually many things to look in deeply and consider but, just to be 100 percent sure and excellent this box needs to be ticked and the page’s header tags follow the correct hierarchy.
Magento settings provide an option to only use top-level product URLs, rather than including every category and subcategory hierarchy in the URL itself which is highly recommended. In the event of using hierarchical URLs, one may face duplication problems as they will have multiple variations of the product on individual URLs. Not only Magento faces such issues, but also a number of e-commerce platforms.
Through this approach, indexation bloat is also avoided and you will be allowed to have a single version of a product that can be nested under different categories. If the categories paths are already used by you then in your URL strings, make sure that you’re using canonicals to identify the main version of each product.
By moving away from the lowest of the lower category paths to top-level product URLs, you need to make sure that you update all internal links and have your developer set up.
Navigations such as this faceted navigation are notorious for creating duplicate content issues and indexation bloat, regardless of platform. There is literally no difference in the URLs generated by the faceted navigation is often indexed.
It also is not the only culprit when it comes to generating parameter URLs, a number of extensions also use them to create directories for their own benefit. There may be hundreds and thousands of users and people who use such URL parameters for it to contend with, you aren’t optimized for crawling.