The trend of trade shows and expos has been increasing rapidly from the past few years as large numbers of enterprises are participating in it. The expos or the trade shows are the best platforms to promote and market their products and services to as many customers as possible. Many companies from around the world, irrespective of its nature and size, participate in these trade shows for new expansion and growth opportunities.
Trade shows are considered as the ultimate for the different industries to not just get more customers to know about the product or service but also to meet new individuals in the same field. Meeting new individuals is not the only benefit; you also get to know and understand your competitors and their products.
So there are several benefits of participating in a trade show. Participating in the trade show is not at all, the task starts after the participation; that is when the trade booth has to be set. Your booth is a trade fair is the most important aspect of making your participation worth the effort.
The trade booth and the booth design should be the perfect presentation of your company as well as your product. The companies should have the main aim of grabbing the attention of as many people as possible and work for that. The following tips and steps can be adopted by the companies participating in the trade fair:-
1. Get a Plan
The companies who have participated in the trade fairs, clearly know the amount of effort and time it takes to set the booth. But for the companies that will participate for the very first time are advised to attend one of these shows to understand how it works. The planning process for such trade fairs by all the potential participants should be started one year prior to the event.
The advance planning will provide sufficient time for the companies to prepare and excel.
The planning process to have the best booth of the trade show involves detailing every small to the big aspect, which will make your booth stand out in the fair. Establishing a theme and structure of the booth can help in portraying the product or service in a better way.
Deciding the small details like the props to be used, the design of the booth, and the details like booking the exhibition stand designer and booking the hotel in advance, etc. The blueprint of the booth should be prepared way before the event.
2. Set the Goals
All the participants of a particular trade show have varied goals and objectives for which they are present in the show. These goals can be broadening the scope of the target audience, launching a new product, relaunching an old product with changes, getting to know your competitors and their product or service, etc.
Hence before you get down for the plan, you need to define the objective for your participation in the show. The goals determined by the company should not just sound intelligent; it should look intelligent at the same time. This means that the goals and objectives should be clear, precise, and achievable. Defining the goals and then following up for its implementation at every step should be focused by the companies.
3. Design with Function
Functional Design- The theme and design should be not only presentable but also be functional. Companies should know what they are working for and should implement the actions which will help them achieve their goals. Most of the time, companies go by the thought that their product will sell itself.
This concept is not wrong, and it’s just not enough for the product to be able to sell itself by the qualities it acquires, it still needs to attract customers to get to know about the product. Grabbing the attention of people is the first and the most important step to achieve any sort of objective.
4. Build Accurate Structure
Having the accurate structure of the theme of the booth, getting the proper design of the booth, getting the necessary props for the product placement are the main areas of focus. However, getting suitable banners, posters stand, and most importantly, the exhibition stands design ideas are the small details that need equal attention as they hold the same value in the contribution of fulfilling the objectives.
Implementation- Once the objective is set, the plan is formulated, and the design of the booth is established, and the next step is to implement these. All the steps mentioned above should be brought together, and action must be taken. Following implementing, steps can be taken to make the show a great success:-
- Promoting the booth before it starts
- Structuring a very clear elegant and simple booth which attracts more buyers
- Making the booth an interactive booth
- Using the right props to enhance the booth
- Design the exhibition stands and using them in different areas
- Following up at every step
These implementing steps are very difficult to carry out but are essential to set the stage before the event begins. Therefore by following the tips mentioned above, sellers can achieve their respective objectives and have a successful trade show experience.
5. Have a Follow-Up Strategy in Place
To truly taste success at the end of the show, it’s vital that you have a good follow-up strategy in place. It’s always best to act within 72 hours of the show, as this is when the memory of your brand is still fresh in your potential customer’s mind. If you can, ask the member of staff who interacted with each respective lead to follow up with them and set up a meeting to take the conversation further.
It may seem like a small and easy thing to do, but a quick follow-up could spell the difference between success and failure at the end of the event. With our helpful tips, you should be able to create a sound booth marketing strategy for your upcoming trade show. Good luck!