Starting a website development business is quite an excellent choice. You can earn a massive amount of money once you master the art of designing or developing websites. There are several ways you can start your business with website development. Platforms like WordPress and Shopify can quickly help you to build any kind of website even without having the knowledge of coding.
Some so many people are making a six-figure income as a freelancer by developing websites for their clients. There is already a lot of competition in this, but by following the right steps and strategies, you can make a big name of yourself in the industry.
Here are some useful tips and tricks that you can follow to start your business as a website developer.
Name Your Business
The name plays an essential role in attracting clients. Select a catchy domain for your business website. When deciding a name, consider your services and long term business plans. With a professional-looking website with a professional title, you see yourself transitioning from a single freelancer to an agency. You also intend to grow a personal brand to build trust.
If you are approaching clients, you must have some social proof to show. People these days rely on testimonials or experiences. It is too tough to get the clients because of competition. Some people are more experienced than you and ready to start work in very less amount in order to do the work. If you don’t have any experience to show, then you can begin working free for your initial clients. You will not get the money, but you will definitely gain experience which will be very useful in the future.
Ask Your Network
Have you heard about this saying? “Your network is your net worth” it is absolutely right when you want to land clients for web development. Explore your network, reach out to knowns it could be your friend, family member, or anyone. If you think you can make an impact on growing their business with your web development skills, then go for it.
Invest in Marketing and Systems to Keep Growing
You can’t always rely on your knowns. You cannot expect new leads from your friends and family every month. Run some online ad campaigns and invest in digital agency networks. You should follow some SEO techniques to rank your website on search engines, which will help you get relevant traffic.
Use Social Media
Most of the website designers have mixed feelings about the websites of getting work. Social media is way too essential to level up your business from scratch. Find your niche and make a great proposal according to that. Reach out business owners via Instagram, Facebook, and LinkedIn. With these social media platforms, you can efficiently line-up clients. Try reaching out to international business owners, especially countries like Australia and New Zealand. These countries are less crowded as compared to India. Don’t worry, and you can quickly receive the payments with the help of PayPal. Leave a text message to as many business owners as possible. Describe each service in-depth and without mentioning your price. Make sure you send around 40 to 50 texts a day, including Facebook, Instagram, and LinkedIn.
Build Your Online Presence
Build your portfolio with some volunteer sites, if you don’t have much work to highlight. As a minimum, your website should include your contact information as obvious, your story, services, testimonials, and a contact form, which is a must.
Establish Proposals and Contracts
Start the work of your clients with proper documentation. List each of your service on the proposal. Specify everything clearly, including amount, tax, and date.
Explore Freelancing Website
Make a profile on different platforms like Upwork, freelancer, guru, etc. These platforms are crowded, but with a professional-looking website, you can get potential clients easily. Describe your previous work clearly in the profile so that clients can see the results you have delivered. You can also use platforms like Justdial, copy the email IDs of company owners and send everyone an email, including your proposal. You can use various Email marketing tools to do this process. They might be a little expensive, but they will definitely save your time.
Decide Who Your Target Client is
It’s not enough to add a “web developer” in your profile. Come out with a specific niche. In order to build clout, you have to specialize. You must be thinking that it is limited. Honestly, this is how most people start their work. It’s a great strategy to grow your business as a website developer because you will be able to deliver more and more results because of your passion for it.
Once you establish your niche, make sure you use this exposure by uploading this on your profile. By doing this, you can get more passionate customers in no time.
What to offer? We have already talked about how important it is to niching down, but the main question is, How?
- Offer maintenance service, including theme updates and plugins.
- Concentrate on responsive retrofits.
- Convert website from platforms like Weebly, Drupal, and Squarespace.
- Focus on the specific type of website designs, whether it’s an e-commerce website, blog website, or anything.
Set Your Prices
Set your price at hourly rates if you have a big project. Hourly rates are much better than weekly rates because your customers won’t get a chance to complain about how you are spending your time. It is very crucial to set your price accordingly. Initially, you should set the bar high. Analyze what your competitors are offering and their prices. Try to keep your price lower than your competition. The lower your price, the more clients you get, and with the time you can increase your prices as much as you want.
By following these methods, you will surely make a vast impact at the initial stage of growing your business as a website developer.
I’m currently working as Content Manager with Web World Experts. I have a great passion for digital marketing and I help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them. Apart from Digital Marketing, I have a keen interest in Web Development, WordPress Outsourcing, Web Design, Graphic Design, Web Application Development technology, etc.