How amazing would it be to get a boost in sales without actually spending even a penny on marketing! Right? So here are three sure shot ways of taking the sales graph high, without loosening your pocket.
- Optimize your Social Media Platforms and Presence
Social media is one great tool to reach out to your customers; be it to promote your product or to offer customer services. Most social media platforms like Facebook, Instagram, and Twitter, are free to use and can help you reach billions every day. You can also run paid ads on these channels at a bare minimum of $1 per day.
A survey by Smart Insights shows that 63% of customers actually expect companies to offer customer service via their social media channels, and 90% of social media users have already tried to communicate with the brand/business through social media.
- Leverage your Data
The ads, marketing promotions, and campaigns that you might have run in past can make a good source of gathering lots of data regarding consumer behaviour. Tracking your website data with free programs like Google Analytics is also a great way to get insights and valuable information on what will reach out to your customers better. If you pay enough attention to this data and statistics, you will not need to spend another penny on marketing again!
Apart from this, you can also gather data through free surveys. All this customer feedback and data will help you to deliver them better products and services.
- Focus on Retention Rather than Acquisition
Retaining customers are easier and more cost-effective than acquiring new ones. It is easier to market your product to the existing customers, and as per a study, they are more likely to buy your products.
In fact, 80% of the future profits of a company come from just 20% of the existing customers.A study also reveals that it costs 16 times more to bring a new customer to the same level as the existing one. Thus, it is smarter to focus on your loyal customers than to spend fortunes over the new ones.
- Optimize Your Website
Start optimizing your website itself. Improve the content of the website, add some long tail keywords of your products or services. Add videos and images on the website along with the content to showcase your website in a better way. This can affect the ranking of your website in the search engines.
- Stay in touch with the website visitors
In order to retain the visitors of your website add informative blogs regularly and allow your website visitors to sign up for the newsletters. Ask your website visitors to subscribe to get the latest information about our products and services.
- Guest blogging
If you are not able to gain lots of visitors to your website, then you can use free guest posting sites to gain links and referral visitors to your website. You just need to provide them with the quality content about your products or services. Guest blogging is the best way to grow visitors to your website in a short period of time.
Focus on these sixpoints, and boost your sales while saving on a lot of money!