Marketing has evolved significantly after computers took over. You must have come across terms like “Digital Marketing” and “Content Marketing” in the digital era. When deciding the marketing strategy for your business, what comes to your mind? As a business, you can leverage both of these strategies to sell and create brand awareness among consumers.
But sometimes there are people who come across the term Digital Marketing vs Content Marketing. So, this post is to clarify if there’s really a difference or they belong to the same branch!
Because before choosing any strategy for your business, you should know the difference between them. I have broken down both the strategies. Let’s get started!
Digital Marketing VS Content Marketing
Simply put, marketing done by using the internet for generating sales to the business is known as digital marketing. A part of this is the advertisement of a product or service through online channels like search engines, mobile apps, social media, emails, etc.
What is part of digital marketing?
SEO (Search Engine Optimization)
Thousands of web pages are published on search engines like Google, Yahoo, and Bing. These search engines use a special algorithm to find relevant information from those pages. Simply put, SEO is the strategy to make the search engine that your content or website exists and is relevant.
SEO revolves around keywords, content related to keywords and business, linking to high authority sites, and optimizing pages or websites for quick loading.
Websites and Blogging
Websites and Blogging are the basic way to display your products and services. The website is the main source for the customer to gain the details regarding your business. Through which the trust of the customer increases in the brand and helps them in making purchase decisions.
On the other hand, Blogging refers to sharing information or writing articles related to your industry, product, or services. For example, if you are in the printing industry, then you can share some tips, tricks, information, printing machines, news, and much more.
Blogging is not about just selling, it’s about sharing information and attracting the relevant audience to your website. Guest blogging means writing content for other websites that are related to your industry. The article you are reading is also an example of Guest blogging.
SMM (Social Media Marketing)
Social Media Marketing revolves around sharing content to market the product and services. You can advertise by posting an image or video on different social media platforms like Facebook, Instagram, Twitter, LinkedIn, and much more. As billions of people are online on social media, it can surely drive a sale to your business.
Social Media Advertising
Though you can post organically on social media, you can advertise as well. With advertising on social media, you target more and authentic audiences by defining your target audience.
SEM (Search Engine Marketing)
SEO is an organic way to drive traffic and sales. On the other hand, SEM means to drive traffic or sales through paid advertisements on the search engines. You can target a particular keyword; when someone puts the targeted keywords in their search engine, you will probably be at the top of all websites.
Podcasting and Webinars
Podcasting is the content that is shared in the audio form like music. Anyone can listen to it while they are driving, sitting, or any other work like music. Your audience can listen to it any time and with any devices. Today there are many platforms where you can create podcasts; among them, Spotify is the popular one.
The webinar is an amalgamation of two words, “Web” and “Seminar.” The webinar is the virtual kind of event where the host shares their expertise knowledge with the online audience. This session can be more attractive by having a Q&A session.
In influencer marketing, brands collaborate with influencers who have a stronghold on their brand-related audience. Influencer Marketing is done to promote and to drive sales.
Email and Video Marketing
The act of sending messages through mail ID is known as Email. When Email is sent to promote or market the product or service is known as Email marketing. Email marketing can drive a genuine audience to your business.
Video marketing is a way to market your product through video. Many people find the video to be very interactive. According to a study, around 85% of people buy a product after watching the video.
What is Content Marketing?
Content marketing is a part of digital marketing, but both of them are different. Content marketing is a planned approach to create valuable content to lure and grasp a genuine audience. But you can find content everywhere like on blogs, websites, images, infographics, video, booklets, advertisements, design, podcast, and much more. On the other hand, digital marketing is a strategic approach to drive more sales.
In a nutshell, in content marketing, you are not just selling; you are making your buyer more intelligent by serving them valuable content. Believe me, if you are providing genuine information, they will reward you with their loyalty.
Before implementing your content marketing strategy, define your goal, voice of a brand, keywords, audience, content planning, creating backlinks, and much more.
Can we use both?
Now, you know that content marketing is a part of digital marketing; of course, you need to blend them both. It will boost your engagement and sales at the same time. You can share the different types of content on distribution channels like social media to attract and then convert it easily through your strategy. Surely both strategies can benefit your business, but you need to show some tolerance, as nothing will change overnight.
To sum it up, Content Marketing is a sub branch of Digital Marketing. By mixing these together you can create a great Digital Impact for your business. Both of these demand targeting the right set of audience, a systematic approach that not only help you reach your customers but also fetch your business great conversions.