8 Tips to Learn about Your Users with Personality Quizzes

A personality quiz a great way to give users a personal and useful content experience. It absolutely revolves around them. And that’s exactly why they love them.

No wonder more and more brands are incorporating personality quizzes as an essential part of their marketing strategies. That’s because these tests bring more engagement and improve brand loyalty. The results of your personality tests are a great way to convey your message cleverly to the readers while packaging them in a revelation. I was recently reading a personality quiz on the official website of Frontier service and I found it really interesting. So,  I’m going to share some useful tips to create personality tests. You can actually get to know a lot about your users through these tests while they are trying to know about themselves.

8 Useful Tips to Create Personality Quizzes

  1. Select a Great Topic/ Title
  2. Come up with Questions which are Fun to Answer
  3. An Ideal Personality Quiz – 7 Questions and 4 Possible Answers
  4. Ensure that Users’ Personal Data is Secure
  5. Allow Users to be Able to Share or Not Share Their Results
  6. Make the Quiz Distinct
  7. Come Up with a Spectrum of Possible Answers
  8. Ensure Making All the Outcomes Possible

Let’s elaborate!

Select a Great Topic/ Title

The internet is full of catchy distractions. You have to make sure that your quiz has something different. Only then, it will stand out and someone will pause to read it. Therefore, the topic has to be very engaging. Try to incorporate an element of humor or emotion in the title. If your title is successful in making the readers smile, it’s a winner. You can use it for a year perhaps. Be knowledgeable about the topic that you choose.  The ideal thing is to couple the right title with the right time. For instance, if it is the holiday season, weave a topic around that time of the year. Adding a sponsor means you will hit a home run!

Come up with Questions which are Fun to Answer

Remember that your test is on the internet. If it’s boring, no one is going to browse to the next question. If you are working on the questions, it is a good practice to ask a kid if he finds them interesting. Kids are clear and honest. They will act as a litmus test for your questions. If they show interest and smile, that means your question is approved. From the massive amount of content available online, it is hard to engage people. So, make an effort to come up with interesting questions and answers.

An Ideal Personality Quiz – 7 Questions and 4 Possible Answers

If you want to make a quiz that offers a legit experience, don’t go for less than seven questions. You don’t want your users to feel like it went too quickly. Offer them some value. 7 is a good number because more than that feels like a drag. Make plenty of questions and then shortlist the good ones. For probable answers, the ideal number has to be 4. You want the answers to look clean and clever. 4 is neither less nor a lot.

Ensure that Users’ Personal Data is Secure

You must have heard about the news regarding the misuse of personal info via social media. This has made people more prudent to take part in the quizzes. While it is not a wrong practice to collect users’ personal data, it is wrong not to communicate it clearly. Enlighten them about your purpose for asking any personal information. Inform them that you are only gathering the data to improve your services. Make them trust you and then keep their data safe. Be transparent!

Allow Users to be Able to Share or Not Share Their Results

Yes, we understand that you have worked hard on creating an exciting quiz. But that doesn’t imply that all users would like to share the results with their peers. Leave the result sharing thin to their discretion. Some people are low-key and they would only take a quiz to know something amazing about themselves. It’s not necessary that they would want to share it too. So, introduce the option of sharing or not sharing it.

Make the Quiz Distinct

Ensure that you offer a full spectrum of possible outcomes. For instance, if it’s a holiday movie quiz, Scrooged and Elf are almost the opposite ends of an outcome spectrum. One protagonist is anti-Christmas while the other is pro-Christmas. This will make the answers easier and clearer. That’s how you can make your quiz distinct.

Come Up with a Host of Possible Answers

No one would like a quiz with answers, which are almost alike. As mentioned earlier, the answers have to be distinct. They have to be unique and different from one another. You need to understand that people from all different backgrounds and personalities are taking the quiz. Which is why you should offer all sorts of possible answers. Coming up with a strategy is a good practice. Weave answers around no interest, low, medium, and high parameters. One answer has to be extrovert, one mild, one average, and one uninterested. That’s how you create variety.

Ensure Making All the Outcomes Possible

Scoring the quiz is going to be a tough task. Use an online quiz-scoring guide for your designed personality quiz. Don’t worry! you can do it with your subscription to one of the FiOS Internet plans. After that, you are good to go! Once you learn things about your users, use those facts and figures to improve your brand and/or service.