8 Guaranteed Ways To Build Your Brand On Instagram And Double Your Following

uild Your Brand On Instagram


Growing a brand on Instagram is a must for businesses today, especially those in the creative industries. As a visual platform, Instagram allows brands to engage their audiences like never before. With the right strategies, businesses can create and maintain a successful presence on Instagram, increasing their reach and doubling their followers.

Instagram is a powerful marketing tool that can be used to build relationships with customers, increase brand awareness, and even generate sales. With over 1 billion active users, Instagram is one of the most popular social media platforms, providing businesses with an excellent opportunity for growth.

This article will discuss 8 guaranteed ways to build your brand on Instagram and double your following. We will cover strategies for creating an attractive profile, producing quality content, leveraging hashtags, engaging with your audience, utilizing influencers, and measuring your impact. By the end of this article, you will better understand how to build your brand on and double your Instagram following.

8 Guaranteed Ways To Build Your Brand On Instagram

1. Establish Your Brand Identity

A strong brand identity on Instagram is essential to grow your following and build a successful presence. A consistent aesthetic will help you stand out from the crowd and give people an understanding of who you are. Posting content that accurately reflects your brand values and mission will reinforce your identity and attract the right followers. Finally, using Instagram stories to connect with followers and showcase your brand’s personality will help deepen the connection between your business and its audience.

Developing a consistent aesthetic will ensure your content is cohesive and recognizable. Think of a color palette or set of fonts that you will use throughout your feed, and create a style guide that outlines these elements. You may also want to consider creating a logo or signature design that will become associated with your brand and be featured prominently across social media.

Content should be carefully chosen to reflect your brand values and mission. If your company is built on environmental sustainability, your content should reflect this. Posting inspiring quotes, stories, or infographics that support your message and engage your followers will help build trust and loyalty.

Instagram stories are a great way to engage with followers more casually and interactively. Showcasing behind-the-scenes content like interviews or office tours will help to humanize your brand and give followers an understanding of what makes it unique. You can also use stories to promote upcoming events or campaigns and create a sense of anticipation.

2. Optimize Your Profile

Creating an attractive profile is critical to build a successful brand on Instagram. Take the time to create a profile photo and bio that will make your brand stand out. Your profile photo should be recognizable and represent your brand. Your bio should be concise and informative, providing visitors with a summary of your brand. 

You can also include a call-to-action at the end of your bio to encourage visitors to explore further. Additionally, ensure your profile includes a link to your website for visitors to learn more. Optimizing your profile with an eye-catching photo and informative bio will help to create an engaging and attractive profile, allowing you to draw in more potential followers.

3. The Value Of Quality Content

Creating valuable and relevant content is the foundation for building a successful brand on Instagram. Quality content is essential for connecting with current and potential followers and establishing yourself as a thought leader within your industry.

Producing high-quality content helps you stand out from the competition and gives your followers a reason to stay engaged with your brand. Content should be creative, entertaining, and informative. It should showcase your brand’s unique voice and identity. It should also be relevant to your target audience.

When creating content, use analytics to understand what type resonates with your followers. Perhaps you’ve noticed a particular type of post has consistently done well. If so, your followers are likely interested in this content, so consider expanding upon it.

It’s also essential to create content aligned with your brand’s values. In addition to creating content that speaks to your followers, ensure that you stay true to your brand’s mission and voice. This will help you create a more meaningful connection with your followers and will also help to build trust in your brand.

Finally, ensure that all of your content aligns with Instagram’s terms and conditions, including rules regarding advertising and promotional content. This will help you avoid legal issues and ensure your content remains relevant and valuable to your followers.

Take the time to create valuable, relevant content for your followers and align it with your brand’s values. This will help you to build your brand on Instagram and will also help you to double your following.

uild Your Brand On Instagram

4. Leverage Hashtags

Hashtags are a great way to increase the reach of your posts and engage with potential followers. The key to success is to research and find the most relevant hashtags for your brand. Relevant hashtags help to ensure that the right people see your content, while trending hashtags help to enhance impressions on Instagram

When creating your posts, make sure to include both relevant and trending hashtags to maximize your reach on IG. Also, avoid using too many hashtags, which can make your posts look spammy.

5. Encourage User-Generated Content

User-generated content is a potent tool for building brand loyalty and trust on Instagram. You create a strong sense of connection and community by encouraging your followers to interact and engage with your brand. This type of engagement also helps to spread your brand’s message and reach a larger audience.

One of the most common and effective ways to encourage user-generated content is through contests and giveaways. This type of engagement incentivizes users to create and share content with their friends. It also allows you to recognize your followers’ engagement and reward them for their creativity.

Also, don’t forget to repost content created by your followers. This is a great way to show appreciation for your followers’ creativity and engagement. It also helps to get your follower’s content in front of a larger audience and promotes your brand.

6. Engage With Your Audience

Engaging with your audience on Instagram is one of the most critical steps to building your brand. Responding to direct messages and interacting with followers, potential followers, and competitors through comments, likes, and shares is a great way to build relationships and increase engagement. 

Additionally, you can use Instagram Stories to create fun and interactive content and show a more personal side to your brand. This will help foster a sense of loyalty and trust between your brand and followers. By engaging with your audience, you’ll gain valuable insights into your followers’ preferences and needs, allowing you to tailor your content better and generate a more significant following.

7. Utilize Influencers

When building your brand on Instagram, leveraging influencers is one of the most effective strategies for reaching a larger audience. Influencers have established relationships with their followers and can help your brand build trust and reach new potential customers. Understanding how to engage influencers in meaningful ways is crucial to make the most of influencer marketing.

When selecting influencers to work with, it’s essential to consider the goals of your campaign. Are you looking to increase brand awareness or promote a particular product? Are you targeting a particular demographic? Once you understand your campaign goals, you can look for influencers who make sense for your brand. This means finding influencers with an audience that aligns with your target market. It also means that the influencer must have an authentic interest in your brand to make a genuine connection with their followers.

When working with influencers, it’s essential to take the time to build a strong relationship. This means providing influencers with detailed information about your brand and what you hope to accomplish. It also means creating content that is tailored to the influencer’s audience. This could mean creating visuals, videos, or other content for the influencer’s followers. 

Additionally, it’s vital to allow influencers to engage with your brand. This could include allowing them to provide feedback on campaigns or allowing them to partner with you on additional projects.

Finally, it is crucial to ensure that your influencer campaigns are measurable. This means setting clear goals that can be tracked and measured. You can use analytics tools to determine the success of a campaign, and you can also track user impressions and reach. By setting measurable goals and tracking your impact, you can ensure your influencer campaigns succeed.

When building your brand on Instagram, leveraging influencers is an invaluable strategy. By building relationships with influencers and providing them with content tailored to their audience, you can ensure that your brand is reaching the right people. Additionally, by measuring the success of your campaigns and tracking user impressions, you can make adjustments as needed and ensure your campaigns are successful.

8. Measure Your Impact

Understanding how your Instagram posts perform is critical to ensuring your brand is seen and engaged with. To measure your impact, track user impressions to see which posts get the most attention. Monitor Instagram reach to see how far your content is being spread and utilize analytics tools to measure the success of your posts. 

Tracking these metrics, you can understand what tactics are working and adjust your strategy accordingly. Doing so will help you build a more engaged and loyal following, leading to increased brand recognition.


Building a solid brand on Instagram can help your business reach new heights. By developing a consistent aesthetic, optimizing your profile, creating quality content, utilizing hashtags, encouraging user-generated content, engaging with your audience, utilizing influencers, and measuring your impact, you will build a successful presence on Instagram and double your following. 

Using these strategies, you can grow your brand and reach more potential customers.