In today’s digital world, a website is the priority need for all businesses regardless of their size. Everywhere in the world, businesses are competing with each other to gain a maximum share of potential customers which is not that difficult to get. With a profound online presence, a business can build a virtual brand image in the minds of customers.
Mistakes are common, and we all do that but some businesses’ little mistake can lead to money draining and pitfalls. No matter how good your brand’s presence is but if you are not aware of the latest trends and ongoing techniques in your branding, you might have to pay more for your loss than investments.
If you wish to get great outcomes, conversions rates and return on investments, then you need to avoid few common UI/UX mistakes. The web designers you hire must keep in mind the ongoing trends and must avoid the below deadly web designing mistakes.
1. Slow Loading Speed:
In this today’s fast-paced business world, people are not willing to wait for long. A website that takes more than 4 seconds to load is switched with another website. The website and page loading speed are considered to be the most important part of the web design. It is one of the most important factors that leave a good impact if it loads smoothly.
Few tips for improving your website’s speed,
- Minimize your HTTP requests
- Reduce your server response time
- Enable compression
- Optimize CSS delivery and images
- Reduce the number of plugins you use on your site
- Avoid Complex User Interface:
Web design is not something that you can do in a glimpse. It is an art requiring extensive knowledge to create an interface that attracts the users. Complex designs lead a website toward confusing the users and result in less interaction. So, one must keep the web designs simple yet pleasing by designing it with user-friendly features.
2. Cluttered Information:
A cluttered website will distract the users from the essential details on your website. A site with overloaded information will lead the visitor nowhere than just taking an exit from your website. The content and features of the website must be kept minimum to fulfill all the functionalities of the website.
3. Avoid Keyword Stuffing:
There have been instances when the websites just for getting highly ranked in the search engines stuff unnecessary keywords in the content. As a result, the important information gets hidden amidst the clutter and fails to receive a positive response from the user.
Conduct a keyword research based on the current trends and standings of the competitors and use it appropriately in your content.
5. Unexpected Call to Actions:
A Call to Action is a core marketing term that relates to the web design and user experience. A good call to action leaves a positive impact on users while a poor call to action lowers the conversion rates of your leads.
6. Creating Confusing Navigation:
A website that not runs appropriately leaves a negative impact on the users. When a user does not get a smooth experience while surfing a website will decide not to come back again on the site. So, web designers must have the finest website designs to create the best user experience.
7. Lack of A/B Testing:
It is one of the most common mistakes of not applying the testing tactics to the web designs. No matter how exclusive your web design is, if it is not appropriately tested on different platforms, it will never perform better for the business.