Links are easily the most important Google ranking factor. Without links, you just can’t imagine ranking your website in search engines for sure. In fact, backlinks will the foundation upon which the reputation of your website rests. You just have to get web pages to link to each other so that users are able to reach to, or access, the relevant data on the web. More importantly, links help search engines craw pages of websites and ensure superior ranking and visibility to them on the web. Webmasters are thus supposed to stay ethical with link building and help their website rank better. There are many white-hat techniques for link-building which you can use and get amazing results in the process.
Let’s look at some of link building techniques that still hold relevance in 2019 –
1. Build link relationships
You need to build link relationships for creating a good link profile. It’s also important to forge new contacts to create better opportunities of link building. You can think of joining communities in your niche and find websites ready to ethical link building activities. You need to comment on their posts and show them interest in their content. This is how collaboration happens for link building and fruitful results take place. You can also earn a backlink by offering to write testimonials for these sites.
2. Run a blog on your website
Running a blog on your website is link building technique that will always be in vogue. The blog can be used for writing around niches and generating interest on the web. If the content has quality, it will earn backlinks. When you post regular quality and informative content that adds value to readers, it helps build a great profile for your website. So, take blogging seriously and benefit from an evergreen link building technique.
3. Turn mentions into backlinks
You should look to turn your mentions into backlink and benefit from this powerful link building technique for your website. You first however need to find whoever mentions you site or product or any aspect related to the business. After that, you can contact them and request them to mention it into a backlink. There are tools as well to find mentions on the web and look to benefit for link building.
4. Create content about trending topics
Creating content about trending topics continues to be a wonderful way to get backlinks. This technique is as relevant today as it was a decade ago. When you write around hot topics, you give readers something unique to read about and this help stir their curiosity. Such content can them work as a go-to resource for these topics and will help you gain backlinks from different sites. Try this method and gain links for your site.
Co-authoring has always been a powerful link building technique and it still holds relevance today. Plus, it’s as simple as it can get – you just need to pitch the content ideas to website admins and ask them to co-author the content. The request will mention backlink clause as this is the real purpose behind the supposed collaboration. This technique will benefit in two ways – the other admin will get a quality piece of content whole you will get a link from an authority site.
6. The broken link technique
You can benefit from broken links whether on your site or other. If such links are your site, you can also recover them using a tool and repurposes their content. Similarly, you can find broken links on other sites and inform their admin and then request them to let you create content on the same topics. You both can then collaborate for link building and achieve good results in the process.
7. Skyscraper technique
The skyscraper technique is quite effective when it comes to achieving quality links. In this method, you can create high-quality content around specific topics in the industry and provide information or solution to the audience. If your content offers right information and solution, it will help you win quite a lot of authoritative backlinks in the process. This is what a top digital marketing company can do for you and ensure superior ranking for your site.