Do you know what’s fun about graphics? Looking at them is fun. Yes, that is true.
In the age we belong to, nobody wants to read bulks of text to gain information. People like to watch videos or look at pictures that provide information. While you’ll find a bunch of articles online on how infographics really help you enhance your digital marketing strategy, yet only some will actually tell you HOW to do it. That’s what we will be taking a dive into today.
How to Include Infographics in Your Digital Marketing?
There are three ways you can use infographics in building a good digital marketing strategy.
Catch the Eye of Strangers
If you are aware of various content marketing strategies, then you must know that primarily infographics are used to make organic traffic to click on the content you created and published on your business webpage. So, if you use infographics, it will help you receive more attention.
Think about it this way: you are surfing through the web and trying to find an informative article on a specific topic. Would you go with an article that is all text with no infographics to explain or the one that offers a text with infographics in a creative way? We’re sure you have picked the latter because that tends to be our natural instinct, where we are attracted towards something that is visually more attractive. Well, all the more reasons to use infographics in your content to get some strangers to become your permanent customers.
You Get to Generate Inbound Links:
If you don’t know much inbound links, that’s fine. Let us define it as simple and clear for you. Inbound links refer to those specific links that land on your website from other websites. If your website is generating inbound links at a high rate then that means you are getting organic traffic, which is a green flag for your digital marketing strategy.
The role of infographics is that since they have a ‘shareable nature’, there is an increased number of inbound links which means your content marketing is working. So, if you want to get your content advertising to work like other giants in the game, you need to take infographics more seriously.
Infographics Push People to Share Your Content!
You heard it right! In comparison to textual content, visual content certainly has more chances of getting shared by the visitors to your website. Since that is what you want to invite more people to click on the link of your website, you should consider using infographics more than you already do.
Take a look at this like this: if you want your website visibility to increase, you need to start using infographics more so that they get shared more, increasingly more inbound links are generated, and eventually, your SEO improves.
Now, let’s show you the way you can make your infographics better.
- Use Words that Immediately Catch the Visitor’s Attention!
Always remember that digital marketing works on one premise: the visitor does not have time. BUT we need to convince the user to take some time out of his precious schedule for us. So, for that, always assume that you only have a couple of seconds from a visitor’s time. This is why if you want your infographics to work, you need to use words that people actually care about.
You can use words that create a sense of urgency i.e. Fast, Now, Rapidly, Close, and Never. These words can immediately catch the attention of your visitor and they might want to take some time out to read what you have to say in an article or a blog. Another effective way is to use words that can possibly inspire your user. This includes words like Believe, Clarity, Challenge, Ambition, and Action. Lastly, you can also add words that might signal a story. People usually like to read stories so if you show through the correct use of infographic that you are going to narrate a story ahead, many might stop and stay a little bit longer at your website.
Note: Your goal as a digital marketer is to have people stop for enough time during which you can make them aware of your business and what you do, by specific features around the page on which the content is placed.
- Present Data that Might Help Make People’s Research Easier!
Infographics are great for communicating tedious data in a visually attractive way that is understandable by people like students or researchers that might be looking for some valuable data that can help support their research. This is why your goal should be to present the data by using graphs and charts so that the visitors can find it convenient enough.
Your job is not to make it hard for your visitor to read the data you have presented in a blog or an article. If you prioritize their ease, that can have a very positive impact on their minds with respect to your website or business.
- Use Design in an Innovative and Creative Manner!
The outlook of your entire webpage creates an interface that can either impress the visitor or possibly put them off. So, you decide what reaction would you like.
You might be thinking: how can I change the reaction we receive after a visitor lands on our website? Well, you can make the website more presentable by doing the following:
- Adding a lot of white space, which can provide some rest to the visitor’s eyes.
- Try to show what you are doing, instead of using more text. This can save the time of your visitor, which should be a priority for you.
By using the advice shared with you so far, you can incorporate infographics in your digital marketing strategy in an innovative manner. The right use of infographics in your digital marketing strategy can help gain more traffic and build an enhanced brand image.