A personalised presentation folder is a great way to project the right brand image. In today’s fast-paced world, one should capitalise to keep the company’s name and logo in front of prospects and clients whenever they get a chance to. Make sure you get to make a positive first impression and portray the image you want with a personalised presentation folder.
From simple and easy to carry to A5 folders to muli pocket and multi-panel presentation folder, all are affordable and cost-effect ways to make sure that your clients and prospects remember you. Tips for presentation folder marketing will vary from industry to industry, and that is why they come in many styles, types, sizes, shapes, colours, designs, and lamination options.
Apart from presentation folder marketing in the promotional campaign, a folder is an important asset when it comes to keeping documents and storing marketing materials.
Be it startups, small to medium-sized business, or organisations, presentation folders are affordable and a versatile form of marketing tool which can be capitalised by anyone to boost sales and drive profits.
Because there are so many options to customise presentation folders, we have listed down some of the important points that will help you to get your brand noticed at all the important events.
#1 Promotional Folders Printing
A4 folders are also known as promotional folders that are given to clients and a target consumer base whenever the latest products/services are about to launch. They are perfect handouts during conferences, exhibitions, trades shows and other such business events. Silent publicity is the best publicity, and presentation folders are your silent salesman wherever you take them.
To craft an end-product that speaks on your behalf, it is important to prioritise folder design. You can also opt for the A5 presentation folder if A4 is not ideal to carry for specific events. The material has to be good enough to hold the important documents and marketing materials. It should be sturdy and prevent any wear and tear for long-lasting usage. You might want to tweak your presentation folders depending on who’s using them and for what occasion. For your sales and marketing team, you can craft a folder that holds business cards, calculators, a notepad, and a pen for productivity. For client and prospects, a different approach can be utilised that best suits their needs.
Your company logo along with the finishing will always stand out for a unique experience. Avoid buying stock folders from the market. Always choose presentation folder printing services for tailored solutions for your branding.
#2 Finishing Options To Set Your Brand Apart
There are many custom finishing options available that can reinforce your brand identity with presentation folders. For a premium and elegant look, try foil stamping or embossing with your logo on the front of the folder. You can also bind printed pages for a mini-catalogue with pockets of CD’s, DVDs and other inserts. You can increase the capacity of your folders depending on where you take them. For a truly impressive presentation folder kit, you can add a panel that wraps over the front cover in effect to become a portfolio ready to set you apart from your competition in events.
#3 Take Advantage of Printed Pockets
Adding custom pockets to your personalised presentation folders gives an improved opportunity to reach your clients and customers. The pockets inside the folder will be the most visible content when your folder is opened for reference, so be sure to include a visually engaging and quality business card for better reach.
Setting and crafting up the design for the pockets is the most unique aspect of designing the presentation folders. You will have so many options available from a folder printing company that you will be spoilt for choice when it will come to choose custom business cards. The pockets are usually printed on the same side of the sheets as the outside covers. To keep your design in the correct orientation, the pocket design needs to be flipped upside down. Keep note that the left pocket of the folder will need to be designed on the right side of the front cover.
#4 Lamination Tips For Presentation Folders
Once the layout of your presentation folder is done, you are almost good to go place your orders. To add a premium and elegant look to your personalised folders, choose any one of the lamination options for great first impressions. Opt for either gloss lamination or UV coating that enhance the colours of your design, add a shiny touch to the folder and protect them from any wear and tear in the long run. UV coating is applied on the outside of the presentation folder irrespective of whether it’s single or double-sided folder printing. Gloss lamination is applied to each side of the folder. For a softer appearance, you can also opt for matt lamination that is applied on both sides just like the gloss one.
A branded presentation folder is more flexible, cost-effective which is great value for money. Once a folder is printed, all the marketing materials can be tweaked depending on the target audience. You will create a positive first impression when you send proposals to your readers and hand out information at exhibition and events with A5 folder printing. Every piece of information that you will send on behalf of your brand will be beautifully presented in a premium folder.
Custom presentation folders add to professionalism and tell the audience that you are serious about your business. With all the information readily available inside the folders, you help clients and prospects make informed decisions on the purchase which only builds trust in the long term.
Advertise your brand with top-of-the-line presentation folders at trade shows, conferences, exhibition, and business events throughout the business calendar year. Equip your sales and marketing team with functional folders that help boost their productivity so they close deals more efficiently. Have client-centric presentation folders always at your disposal so you that they go back home with your brand intact. You can also insert merchandise such as custom bookmarks, notepads, stickers, fridge magnets etc to render maximum visibility for your brand.