9 Actionable Instagram Performance Indicators (KPIs) You Should Measure For IG Success In 2023

Instagram Performance Indicators


The use of Instagram as a marketing tool has increased exponentially over the past few years. It has become one of the leading social media platforms for businesses to engage their target audiences, increase brand awareness, and drive more sales and leads. Although more and more businesses are taking advantage of Instagram’s potential, many are still unaware of the importance of tracking Key Performance Indicators (KPIs) on the platform.

KPIs provide insights into the performance of a business’s Instagram account, giving it an edge over other competitors and helping it achieve success. They also allow you to set goals and measure progress, identify areas for improvement, and understand what is and isn’t working for your business. Moreover, measuring the right KPIs can help you maximize your Instagram reach and engagement, thus leading to more conversions and sales.

This article covers the importance of tracking KPIs on Instagram and the 9 actionable Instagram performance indicators (KPIs) you should measure for IG success in 2023. We’ll discuss the individual KPIs, their importance, and strategies you can use to increase their performance. So, let’s get started.

9 Actionable Instagram Performance Indicators

1. Engagement Ratio

When measuring success on Instagram, one of the most important metrics to track is the engagement ratio. The engagement ratio is a key performance indicator (KPI) that measures the level of interaction between a brand and its followers. It measures how responsive followers are to a brand’s content and can be used to gauge the success of any campaign.

The engagement ratio is calculated by dividing the number of likes, comments, and shares a post receives by the total number of followers the post has. This will give you a percentage that can be used to measure the success of a post or campaign. A high engagement ratio indicates a post was successful and resonated with followers, while a low engagement ratio indicates a post was unsuccessful.

It is essential to track the engagement ratio to know which campaigns are performing well and which are not. If a campaign’s engagement ratio is low, it is important to analyze why it was not successful. This will help inform future campaigns and help ensure they are more successful.

Tracking the engagement ratio also helps a brand better understand its followers. It allows them to see which content resonates with their audience and which does not. Once a brand understands its followers, it can create content tailored to them and ensure their campaigns are successful.


Having an understanding of likes is essential for successful Instagram management. Likes are a powerful indicator of how well an account performs and are a simple way to measure audience engagement. Likes indicate that a post resonates with its intended audience and can be used to determine the effectiveness of content.

Likes are one of the most widely tracked performance indicators on Instagram. They measure how well a post performs in terms of its engagement, as they represent the number of people who have expressed interest in a post. With this information, marketers can assess the success of a post and determine what strategies are working and which are not.

Regarding tracking likes, the number of likes for an Instagram post will be available in the post’s analytics. Tracking likes across all posts is vital to understanding which content performs best. Tracking likes will also provide insight into the engagement of an account over time, which can help identify any performance changes.

The benefits of tracking likes are numerous. Firstly, it allows marketers to identify the content that resonates most with their target audience. This data can then be used to develop and refine content strategies, creating content tailored to the needs and interests of the audience. Tracking likes also allows marketers to identify opportunities to further engage with their followers and understand the impact of different marketing strategies.

Instagram Performance Indicators


The number of followers an Instagram account has is a key performance indicator (KPI) that can tell you a lot about your success on the platform. It is an important metric to track because it can indicate the visibility your content receives. Increasing followers is a goal for many businesses because it can lead to more engagement and potential customers.

A few strategies can be used to increase followers on Instagram. Posting high-quality content regularly is one of the most important things you can do to grow your account. Utilizing hashtags and engaging with other users can also effectively attract more followers. By staying active and consistent on the platform, you can gain more followers and increase your overall visibility.

4. Reach

Reach is one of the most critical performance indicators to measure on Instagram. It measures the number of unique users who have seen your posts. Reach helps to understand your content’s reach and impact and how far it has been seen in the social media world. It also helps to understand how well your content has been shared and who it has been shared with.

Reach is a key metric when evaluating the success of your organic Instagram campaigns. Knowing your reach can help you decide which content to create and when to post it.

To calculate reach, you’ll want to start by finding the total number of unique users who have seen your posts. This can be done by looking at Instagram Insights, which will tell you how many impressions your post has received. You can then subtract the number of impressions from the total number of followers, giving you your reach.

5. Story Engagement

Story engagement is an important performance indicator on Instagram as it can indicate how engaged your followers are with your content. Story engagement refers to the number of interactions on your Instagram stories, such as likes, comments, shares, and views. It is essential to track story engagement as it can provide insight into what type of content resonates with your audience. Knowing this information can be used to create even more engaging content. 

To track story engagement, you can view the analytics of your stories in the Instagram Insights section. This will give you all the data you need to measure story engagement. Monitoring story engagement can help you better understand what content your followers are responding to and how well it resonates with them.


Comments are a great way to engage with your followers and gain valuable insight into your Instagram performance. Commenting allows you to start meaningful conversations with your followers, which can lead to increased brand loyalty and more shares in the long run. You can use Instagram’s built-in analytics feature or third-party analytics tools such as Hootsuite or Sprout Social to track comments.

Through these tools, you can measure the number of comments you receive per post and analyze their sentiment. This can help you understand which content resonates with your followers and which falls flat. With this knowledge, you can refine your content strategy for maximum engagement in 2023.

7. Audience Growth Rate

The audience growth rate is a metric that measures the rate at which your Instagram followers are increasing. It is calculated by dividing the number of new followers in a given period by the number you had at the beginning. 

This metric is an essential indicator of the success of your Instagram marketing efforts, as it shows the rate at which you are growing your reach and influence on the platform.

8. Conversion Rate

Tracking conversion rate is one of the most important Key Performance Indicators (KPIs) for Instagram’s success in 2023. It is the measure of how many people take action on your page that you want them to, such as clicking on a link or making a purchase. Knowing the conversion rate of your Instagram followers helps you identify what content is working and what isn’t.

The conversion rate is calculated by dividing the number of desired actions by the total number of followers. For example, if you had 1,000 followers and 100 of them clicked on your link, your conversion rate would be 10%. This is a valuable metric for measuring the effectiveness of a post or campaign.

Understanding your conversion rate is vital for Instagram’s success in 2023 because it helps you identify what kind of content is working and what isn’t. You can use the knowledge of your conversion rate to inform decisions about what type of content you should be creating and what kind of content you should avoid. This will, in turn, help you reach your goals faster and easier.

There are some strategies you can use to increase your conversion rate. One of the most effective is to use calls-to-action (CTAs). CTAs are short phrases encouraging the user to act, such as clicking a link or making a purchase. Incorporating CTAs into your post gives your followers a clear direction and increases their chances of taking the desired action.

Another strategy for increasing the conversion rate is to use influencer marketing. Influencer marketing involves partnering with an influencer who will promote your product or service on their Instagram page. This is an effective way to reach new customers and increase your conversion rate.

9. Amplification Rate

The amplification rate is an important performance indicator measuring how much people share and engage with your content. It is calculated by dividing the number of shares by the total number of impressions and multiplying by 100. 

This will give you an indication of how successful your posts are in terms of engagement and reach. Amplification rate can be used to identify content that resonates with your audience and tailor it to be even more successful.


Now that we have discussed the nine actionable Instagram performance indicators (KPIs) you should measure for IG success in 2023, it is crucial to understand why measuring these KPIs is essential. Measuring your KPIs is a great way to understand how your Instagram account is performing and identify any areas that need improvement. It also helps you set realistic goals and track your progress over time. With the right strategies, you can ensure your Instagram presence is as successful as possible in the coming years.

You can gain valuable insights into your account’s performance by tracking likes, engagement ratio, followers, reach, story engagement, comments, audience growth rate, conversion rate, and amplification rate. With this data, you can make informed decisions on how to enhance your Instagram presence in 2023.