Top 5 Content Marketing Strategies for Home Service Business

Are you looking for new ways to educate your home service business customers? Do you want to showcase your home service businesses’ expertise to them? Then, this piece of article has answers to all your questions. Here, we will be talking about the current trends and content marketing strategies for home service businesses.  

Home Service Business: Latest Stats

If you want to develop a marketing strategy for your business, you must first gather insights into your industry. If you create a marketing strategy without going through industry analysis, then it’s likely that approach will not work. It will be like jumping in the water without knowing how to swim.   

Looking at the market reports by various trusted websites regularly publishing their market reports on various industries. It was observed that they all provide different figures. And that is obvious because they have different methods and criteria based on which they conduct market research. But, the peculiar thing was there were unreal differences in the figures. But there was one thing that was found common. The growth! Significant growth!  

Averaging the figures from different trusted firms publishing their reports. Here are the results:

Average market size –  ~ $506 Billion Dollars  

Average compound average growth rate (CAGR) – 21.53 %

We have conducted an industry analysis using Porter’s five forces industry analysis:

1. Industry Rivalry (Existing Competition)

According to IBISWorld, the number of businesses providing home services is around 426,820. The number of existing homes in the USA is about 140 million in 2023. If we divide the values we have one home service business serving 328 homes in the USA.

Things are not as straightforward as they seem. Most of the contracts go to industry giants like Neighbourly, Home Guard, etc. An existing or new business has to put in extra effort to succeed. Established home service-based companies have to constantly evolve and offer something better to stand out. 

Keeping these figures in mind we have ranked industry competition as medium-high.   

2. Treats of Potential Entrants (Entering of new players in the industry)

According to IBIS World there is around a 2% rise of new entrants in the home service business annually. If you are thinking of starting your own home service business. Then, there is no better time than now. 

We can keep threats of newcomers’ in-home service medium-low. 

3. Bargaining Power of Suppliers

There are numerous retailers and dealers offering professional tools. Home service businesses have various options from where they can get their tools. You can confidently bargain the prices if you especially if you are ordering in bulk. If they don’t agree you always have different options. 

The bargaining power of suppliers is low.   

4. Bargaining Power of Buyers 

There are many businesses providing home services in every state of the USA. This gives them immense bargaining power. Additionally, beyond services, consumers also look for the quality and experience of working with you. If they don’t get what they want they may never take your services again and leave a negative review on Google.

The bargaining power of consumers is high in the home service industry.  

5. Threats of Substitute Services

As of now, there are no substitutes for home services. You need professional technicians to fix your HVAC problems. 

Maybe in the future robots will come to your home to replace your roofing. But we have not achieved that technological milestone yet. Considering the present scenario, the threat of substitutes is low. 

Interesting Trends in Home Service Businesses

If you want to create content for your business and distribute it. You need to know the trends in the home service industry. Here are key trends in 2023 that should be on your list of notes.

1. DIY Trend 

Getting things done by themself is a huge trend. Instead of calling or booking a professional people like to do minor things by themselves. However, complex issues like sewage line repair may require professional attention. Following the trend businesses has huge opportunity for content marketing. We will talk more about content marketing in the article. 

2. Use Of The Internet For Booking Home Services

The home service market is divided into two parts. Online and offline. The offline home service market is larger than the online. But, this is likely to change. Millennials prefer booking home services online. Businesses have to adapt to the change to survive in the market and keep making profits. You must have handles on social media and a website for online booking. 

3. On-Demand Home Services 

Nowadays people get groceries and products at their doorsteps. Then, why not home services? In present days people want services fast at their doorsteps and reliable quality of work too.  There are many home service businesses with their apps and website all set up to provide convenience to their customers. 

Why do Home Service Businesses Need Content Marketing Strategy?

A home service company owner first faces competition with local home service companies and not to mention home service giants. Another drawback is there is nothing special a home service business can provide. Whether it’s fixing a heater or minor leaks in pipes, Everyone has access to modern tools and marketing methods. 

When we talk about a technician, anyone with little experience and skill on his hand can fix heaters and minor leaks on the same day. The only difference one can make is by providing a good experience to your customers. 

In a saturated hubbub, there is an alley, walking on which you can stand out from your peer competitors. It’s promoting your business through content marketing. Creating your content marketing strategy according to the industry and trends that are mentioned above. 

Not many home service businesses are focusing on content marketing. You can either create and promote your content yourself or hire a digital marketing agency that helps home service business content strategies and SEO.

Here are the key benefits of promoting your services via content marketing:

• Your content can help many looking to fix things themselves.

• Content can improve your reputation among consumers. 

• Content can make you appear as trustworthy and reliable. 

• The content you will create can earn money for you. 

5 Superior Content Marketing Strategies for Home Service Businesses

There are various Internet media or platforms through which you can create, distribute and promote your content. Every platform has its dedicated audience where they like to spend their time. Each platform requires its own content strategy. Below are platforms on which you can promote your content, with the right way to do it.   

1. Youtube Channel

YouTube is my favorite platform to promote content. Youtube is the top video-sharing platform, with the second-highest search queries trailing Google. YouTube is the platform with the highest retention rate. 

If you are thinking of opting for content marketing for your business. You can’t afford to miss out on YouTube. Most people get intimidated by showing their faces. But you don’t have to, show your viewers how to fix a leaking faucet and that it.  Here is how you should create and promote your content on YouTube.

• Post at least one video in a week or 3-4 videos a month.

• Use attractive thumbnails (avoid making false promises and clickbaity thumbnails). 

• Create high-quality videos that provide value.

• Include CTA in the end, like “Hey, you can support me by subscribing to my channel, it’s free”. 

That’s literally all you need to do. If you will create a high-quality video that solves the problem of concern, then your video will inevitably get views and get ranked high on results pages. Later, you can also monetize your content by turning on monetization. 

2. Use of Social Media Platforms

There are several social media platforms present on the web that are working for a home service professional or home service company. You only need to focus on Facebook, LinkedIn, and Instagram. You can follow the same content strategy for all three social media. Here is how you should promote your content on social media. 

• Try to post home service business content twice a week and at least 10 times a month. As social media is all about the freshness of the content. 

• Use high-quality images and text that will attract users. 

• Try to solve the problems of people through short videos and infographics. 

• Interact with comments and try to solve problems and queries posted by users.

3. Crafting Compelling Blogs

Google is the most used search engine on the Internet. You can publish a blog on your website and try to rank it on the first page of Google search engine results pages (SERPs). The blogs should be written professionally and should solve the problem of the reader. Here are key factors that should be considered while writing a blog post.  

• Use compelling headlines that will urge users to click.

• The hook or intro of your article should engage readers.

• Use a simple conversational tone. 

• Focus on the quality of the article instead of quantity.

• Include images and infographics in your article.

• Your article should solve the problem of the readers. 

To get your article ranked on Google. You may need to put effort into SEO. You can either do it yourself or hire an SEO agency that will get it done for you. For SEO, it is preferred to hire a digital marketing agency as it’s a lot of work and needs an understanding of search engines.  

4. Provide Exclusive Content 

Exclusive/premium content is content that is behind a subscription or paywall. To get access to the content the users need to fill up a form or pay a small a amount of fee. It depends on you, how you want to keep it. A fun fact is people love free stuff. 

It should be your best content ever that provides the highest value. You can create gated content in any form. It could be a video, audiobook, ebook, or full course. It is up to you what you want to offer

5. Distribute Content with Whatsapp and E-mail Marketing Strategy

You have put effort into creating content that you would like people to see, read, or listen to it. You can’t let the content sit and wait for the algorithm to rank it organically. After creating content you should promote or distribute in every way possible.  Here are ways you can use to promote your content:

• Promote content using WhatsApp and e-mail marketing. 

• Promote your content on other social media platforms like Pinterest, Twitter,  Reddit, and Tumblr.

• You can also your own social media handles to promote content.   

Excited to Make a Content Marketing Strategy for your Home Service Business?

Then, you use all the above 5 strategies to create and promote your content. If you feel that there is a lack of time, then you can hire a digital marketing agency.  

Always remember that content marketing is a kind of indirect marketing. If you are creating content for users, you are making them aware of you and your business. They may not buy your services right after going through your content. But they may consider you when they need your services.   

That was all, if you have any questions or want to add something. Feel free to use the comment box. We would love to hear from you.