Looking for the hack to tap into the online jewelry business? Read the well-tested tips to build, manage and supervise your online store. To start with, take a quick glance at the pointers we are covering in this article –
Table of contents:
- The Surge of Online Jewellery Stores
- Successful Tips to Stand Out in the Online Jewellery Business
- Identifying the Niche
- Brand Development
- Fixing the Cost of The Product
- Jewelry Photography
- Jewellery Photo Editing Services
- Hiring UX/UI Designer
The Surge of Online Jewellery Stores
Online retail jewelry stores have continued to mushroom in recent years, which once was avoided for the cause of authenticity. After COVID knocked down the market, it has never been a better time for the sellers to utilize the potential of virtual assistance.
According to the statistics of Statista, a report published by Ms. M. Shahbandeh says, “In 2019, the total global jewelry market was valued at approximately 229.3 billion U.S. dollars and was forecast to reach a value of 291.7 billion U.S. dollars by 2025.”
By which we can conclude, the online jewelry business is utterly lucrative, and hence the competition is and would be at its peak for some time now, if not longer.
However, it is quite safe to say you don’t need to worry as we are here to pamper with all the MSG and secret herbs to glam up your jewelry business.
Ready to become the next David Yurman already? Let’s dive in!
Successful Tips to Stand Out in the Online Jewellery Business
The world of jewelry options is so vast that buyers can get their heads spinning. It often gets dilemmatic to choose the best among the rest while investing a bundle of assets in getting the desired jewelry for themselves. Here, the catch is to make the buyer believe your product is what they were looking for. But, how? Let’s check out!
1. Identifying the Niche
Just what was forth mentioned, the versatility of jewelry products is enormous. Choose the kind of jewelry that you want to sell and define the type. Defining is a necessary step to understand the audience you are catering to. Choosing the niche is a smart and time-saving move to have a clearer customer base and knowledge about the product.
2. Brand Development
This part of the business might make you feel quite overwhelmed, but it will get simpler with time. If you have selected the niche already, the type of ornament you want to offer to your buyers, you have actually already set a brand strategy. You know your product and your audience; now it is time for some communication. Developing a brand name is nothing but spreading words so to reach the right exposure.
So, what is it you want to tell your customers? The x-factor of your product? Or how about a short story on how the ideation of your business came up? May it be anything, but communicate. If you don’t, the business will remain unheard of. Invest in the advertisement, the packaging of the product, discounts, and complimentary offers – it will encourage the buyers to look highly at your products.
3. Fixing the Cost of The Product
Just how versatile jewelry is, the range of the jewelry cost also varies highly. The element of the jewelry determines its actual cost. So, what is it that you have decided to sell to your customers? Is it Gold, Diamond, Platinum, or these days trending – minimal unique plant resin jewelry? No matter what you choose, if you are new to this business, to draw the first attention of the customers, you may want to keep the initial cost lower than the market price. Once you build the customer base and gain the required exposure in the industry, the price can be increased eventually.
4. Jewelry Photography
Every great photographer uses some sort of enhancement to their pictures – did you know that? For shopping online, the image is the only way for the customers to identify the product. So, for every product that you might want to sell, jewelry photo enhancement is an integral part. The right jewelry photograph and a bit of editing can be your greatest move to make your business successful. What is it in jewelry anyway if it does not look attractive to the eyes?
5. Jewellery Photo Editing Services
Not everyone in the pack knows how to edit pictures. Jewelry photo restoration is an art. To extract the optimum quality of the clicked jewelry photographs, they are often aided by jewelry photo editing services. To rightly choose an experienced photo editing team or editor, look out for reviews posted by other clients and also the services they are offering, for example –
- Background removal
- Color correction
- Photo Restoration
- Mirror effect
- Shine enhancement
- Dust removal
6. Hiring UX/UI Designer for Building Website
Now that you are all set, you might need a designer to build you a website of your choice. However, you may also go for other e-Commerce stores like Amazon, Tata CLiQ, etc. But, your own website, designed to complement your jewelry, would definitely add authenticity to the brand with a hint of professionalism. Choose an experienced web designer for your website and launch your brand in no time.
What Can We Conclude?
There you go, now that all the secret sauce has been poured on six different parts, get started with your online jewelry store. With classy shiny photography and jewelry photo retouching services, get on the stage of marketing to be the star in this glamourous business. Though the field of brand building and marketing has an enormous scope of changes, yet these few pointers will definitely help you kick start your project. So, what are you waiting for? When are you going to sell your beautifully crafted jewelry?