When it comes to SEO content, the website owners put in a lot of effort to create fresh and informative content. Doing so is inevitable. What’s equally important is to revamp the content that was published months or years ago. This underrated strategy can act as a catalyst to your SEO efforts. The best part is that it takes less time to rehash the existing content but offers amazing results.
You don’t have to be a digital marketing expert to revive your blogs or articles. However, a set of simple techniques can help do this job. We have listed the essential tips to help you in the process.
Increase the Length of Your Content
A common practice is to write a blog post or article of 800-1000 words. It can be difficult to rank if there’s plenty of content on similar topics. Increase the chances of your old content ranking higher by extending its length. The appropriate word limit is 2000 or above. You have to be careful while doing so, as adding fluff to the existing points isn’t a good idea. Instead, do some research to add more points to it. It also gives you a chance to add more keywords. Every agency that offers content marketing services will vouch for this strategy.
Pro Tip: Insert a Q&A section to answer questions that the readers have or might have related to the topic.
Add Relevant Keywords
Relevance of keywords changes after a few years or even months. The changes in consumer preferences result in such scenarios. There is a possibility that the keywords in your content are now outdated. Or a fresh set of keywords are being searched by online users. To find the right set of keywords, follow these tips:
- Use the Google Suggest feature to find keywords suitable for your post/business. Do so by typing in a word or phrase related to your business.
- Create a list of localized keywords that include your location. You can beat the competition by targeting the keywords that other local businesses ignore.
- Use these free keyword research tools:
● Keyword Planner
● Google Trends
● Keyword Surfer
● Keyword Sheeter
Ensure the increase in the content length doesn’t dilute the keywords. The density should be 2-3%. If you hire a content marketing service, you can get access to premium keyword tools.
Check and Update Information
You included a few statistics in your article that are outdated now. Maybe the company you gave an example of has now filed for bankruptcy. Perhaps multiple pieces of information are now irrelevant or obsolete. This is why you should check your old content for facts thoroughly. In addition, many sources of information you have listed might have moved to new domains, making it equally crucial to check and update them. The same is true for screenshots and images present in your content. Update them to ensure your blog or article looks as fresh as dew.
Changed the Published Date
Despite many modifications to their old post, the content publishers fail to change the published date. It’s a misconception that you need to keep the original date to avoid a penalty. The reality is that you can change the published date as long as you have made considerable changes in your content.
Promote Your Revamped Content
Once you have remodeled your old content, it’s time to promote it. Use all social media platforms that you rely upon while sharing your fresh content. If the content revolves around industry trends, B2B solutions — focus more on LinkedIn and Twitter. For B2C topics, include Instagram, Facebook, and other relevant platforms related to your industry.
Show the same excitement while writing the caption for your post that you show with your latest content. Encourage the online users to share their comments. Proper promotion of your revamped content drives more traffic to your site and tells Google it’s an important piece of information. Don’t forget to include a share button if there wasn’t one originally.
Add Internal Links to Newer Content
The chances are high that you have published fresher content with a similar topic or category. When you upgrade your content, add links to those pieces of content to reinforce your internal linking strategy. Google loves it! Don’t overdo it because it can dilute the credibility of the final content. Take internal linking as an opportunity to fix the broken links within your website.
The Bottom Line:
If done correctly, content modification can add a breath of fresh air to your SEO endeavors. You can apply these techniques to every content piece on your website, as long as you do it effectively. Taking the support of an SEO consultant or a professional content marketer always helps. The companies offering content marketing services will also create informative graphics, videos, and other elements to make your content visually appealing and more effective.