A New Way to Make a Positive Difference with Ha Young Park
Whether it’s economical or ethical, we are all more environmentally conscious these days. There are many places to look for ways to take this approach and one which is quite popular with the younger generation is the TikTok and YouTube productions of Ha Young Park (TikTok: @neboly, YouTube: @neboly). Always incredibly inventive and creative, Ha Young has fascinated over forty million viewers with her productions which require less than one minute each to view. Ha Young’s “Recycling Craft Series” educates and entertains the public concerning how to transform unused rubbish into things which have new purpose, and does so in a most enchanting manner. The most successful of content creators like Ha Young, have a shrewd understanding of how to capture the attention of the public. There’s not a trace of duplicity here though as Ms. Park has nothing to sell or sign up for; she simply wants her imaginative videos to have a benevolent effect on her audience and the world. Her productions have also gained the attention and support of Arts & Crafts related companies throughout the major markets of America, the UK, and China including Zen Art(US and UK), Gionlion(Amazon), TEMU(one of biggest Chinese on-line shopping platforms) and social media influencer agency SPARK in Los Angeles.
Prompted by her own personal feelings and concerns about environmental issues, Ha Young moved towards action in a way to which we all aspire, using our own strengths to steer others in a positive direction. Using the vehicle of her videos to communicate craft ideas is a concept Ms. Park is greatly noted for among her audience, peers, and various companies across the world whom have featured her work on their social media platforms. The popularity and accessibility of TikTok, YouTube, and others allows for a quicker and often wider sphere of influence than ever before. Ha Young’s Recycling Craft Series included: “Toast” (8.3M views), “Pokémon Plant Pot” (11.4M views), “Mini Puzzle” (12.8M views), “Among Us” (6.1M views), “Babybel Cheese Candle” (3M views), “Paint Palette” (3.8M views), “Mini Hello Kitty Coloring Book” (1.2M views). When you consider that with her own creativity and skill, her videos amassed more than 50 million views, it’s a staggering example Ha Young has exhibited about the reception of a positive message.
Simply wanting to reach others and good intentions is nothing without the ability to create something that intrigues others. This is where imagination and the video making skills of Ha Young shine. Crafting videos which communicate ideas clearly to an audience in a style that is whimsical is her forte. Ha Young stresses that the need to be both somewhat familiar and unique is vital as she states, “Viewers like something they are used to it so if the content is too creative or exotic then it won’t work. I had the idea of using the instructional booklets which often comes with a product or is written on the package and actually using that to make a mini version of the actual product and my ‘Mini Puzzle’ was an example of this. I used the completed image of the puzzle on the package and made it into a mini functional puzzle.” The delivery of this simple concept is core to the popularity and genius of Ha Young. Her signature style of editing, the use of filters, and emotional magnifiers like music are what elevates a simple yet clever idea into the arena of viral videos. There’s a need to stay contemporary and relevant in these aspects as well as Mr. Park communicates, “Creating the right combination of these various elements can be very difficult. Because the trends of editing also change quickly. You need to catch up with such editing trends to remain trending and maintain popularity and reliability. For example, adding special effects like popping up cartoon sounds with subtitles is getting old and considered tacky or cringing.” The challenge of being cognizant of trends is an aspect which Ha Young fully embraces. She finds that a career such as hers is reliant upon both the artistic mindset and a business perspective. She imparts, “It’s rewarding to me to create videos that are not boring and which instantly catch the attention of the public. I’m able to make something that is important to me yet I’m challenged to do it in a way that is highly aware of where the medium is heading. That stokes my creativity and pushes me to bring my best with each creation.”
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Writer : Calvin Hooney
