Most of the web designers will end up spending hours daily online, using myriad of devices with screens, which are in need of exclusive attention, when trillion web pages and mobile apps are competing for time. To help you in this regard, you need some of the top-notch UX principles to assure that your website or mobile app is fresh and ready to stand out in the crowd.
- Design should always focus on experience:
People always don’t remember the information as present but they often remember what they felt while visiting the website for the first time. Advertisers will always focus on selling to your hearts, so you should do the same. The information itself is not that important but the emotional effect it will create will hold a great importance on audience. That’s why user experience design has become such a major part of application and web work. It helps in effectively weave together proper combination of graphics, layouts, texts and interactive elements for ensuring users have experience and not just a simple informational view.
With all the quantity and complexity of information you are already in, differentiation definitely matters a lot. If you can scan through the modern interfaces, they will add more story, visuals and more emotions. It helps in conveying why they actually matter in this level of competitors. That will bring you close to the next point.
- People will only scan websites and not read them:
It is mandatory for you to make websites scan-able, as users don’t have time or patience to read websites the way they read materials. So, it won’t be that difficult for you to understand why the infographic use has become standard fare for anyone, looking for ways to convey sets of instructions or data. Research has further shown that users can easily switch from scanning to even actually reading the copy when the content helps them to focus on interesting sections. You need to focus on Usability research for a change in this regard.
If they are not quite ready to go through the entire article, they will scan through headlines and dive right in where you want them to read further. Working hard to make your interface scan friendly will make it rather simpler for current audience. Once you are down with that, let’s come up with the next point in the list.
- Users are always looking for simplicity:
Visitors will take as low as 0.5 seconds to decide whether they are interested to visit your website or not. So, you have to be clear on what you want your users to do. Right now, the interfaces are in need of “preferred actions” to be made as obvious as it can be. Users should never think on what you want them to do. It might mean focusing on visual attention on one button rather than four as on home page.
The UX designers need to know what website or web app can actually do to make the task rather easy. An example might help you understand the value more. Let’s take a form for example. It will provide default values which most users can adhere to rather than just giving every opinion in town. Part of designing value is to work for majority of users and adding extra functionality to be discovered as needed without delivering all in face.
Consistent form of design is rather simpler for users as it reuses behaviors, components, colors and aesthetics. So, the users don’t have to rethink that much. Users will already be quite familiar with most components as used throughout web. So, following these patterns will make system clearer and simpler to start with.
- Know the area to get creative and where you can use common design patterns:
Always be careful with the innovative UX patterns, which are commonly known patterns anywhere else. You don’t want the visitors to think too hard about the common elements and their locations. Most of the interfaces need to be familiar to users. Let’s take example for better understanding. Links should always look like links and buttons like buttons. Login access is mostly situated in upper right, and then you have the company’s name and logo at upper left side of the screen.
Getting way too creative with common patterns might not always solve your purpose. It may sound a bit cool to work on something non-traditional, but cool does not always mean usable. Creativity and usability need to be well-balanced. URLs, navigations and button placement needs to focus on usability first and then on design aesthetics.
So, it is always better to practice wireframe without even thinking about design aesthetics to start your focus on layout. You might then get creative so that creativity is well appreciated.
- Design to capture attention above fold than that designing above fold:
At first, you need to know the meaning of term, designing “above the fold.” The fold is subject to vary based on every device. For example, a fold for laptop will be 3 times smaller than a fold for large desktop. Then you have a fold for mobile, which is twice smaller than a laptop fold. It means that “above the fold” content is no doubt important, but it is more vital to capture user attention into experience first.
Putting everything above old is equivalent to taking everything in store and putting on curb. Yes, the content above fold is important in information hierarchy as people see that first. However, while balancing the importance of clarity, simplicity and experience, it puts “ever changing fold” in context as one variable of multiple options. It is rather a dated notion that everything important needs to be above fold. But, what is not dated is capturing attention so that they will get the urge to scroll down and experience rest of application or website.
Be sure to get these points straight to understand the important of adding UX principles to create fresh ever experience. Ye, it might takes time to learn and understand, but the wait is worth.