Getting a spot on Google is easy enough. You write an article that targets a keyword, wait, and show up. However, showing up on the first page is another matter altogether.
Reports show that 34% of web pages in the search results get no clicks at all. If you don’t do enough to optimize your chance of ranking on the first page, you won’t get much benefit from your SEO efforts.
Luckily, there are many SEO metrics you can track that will help you optimize your strategy. Below are some of the most important SEO metrics you need to track for your marketing efforts.
Organic traffic is the most vital metric to track when measuring your SEO results. Your whole goal of SEO is to rank higher on Google. When you get the top spots, you start getting more organic traffic.
Tracking your organic traffic will help you determine if you’re ranking higher on the search results for more keywords. It will help you isolate the results of SEO tactics over time to see what works best.
Even if you have a lot of organic traffic, that isn’t relevant if you don’t rank on Google for the right people. As you look at your analytics tools, you can see which countries and locations your traffic comes from. If you get visitors from the wrong location, it can impact your sales and display ad revenue.
Regularly check your analytics to see where your visitors come from. If they come from the locations you don’t serve, then you’ll need to work on different types of SEO to get visitors from the right region.
Getting people to visit your website isn’t good enough if you want results. You need people to stick around and read what you have to say. Your bounce rate will help you determine if that’s what is happening.
A bounce rate measures if someone presses the back button when they enter your website. The lower your bounce rate, the better you serve your visitors.
If you see you have a high bounce rate, you can cater more to search intent and give people something to do after visiting your web pages. Check here to learn more about creating CTAs that will keep people on your site.
Being at the top of Google doesn’t mean you get all the traffic. Searchers will look at your page title and description to determine if your website is worth vision. Your click-through rate is the ratio of people who see your website and those who actually click.
It’s a problem if you have a low click-through rate. You aren’t conveying to searchers that your page has the answers they need. You’ll need to optimize your title and description to get more clicks to your website.
Track All the SEO Metrics You Can
Even though the above SEO metrics are some of the most important, there are many others you can keep track of. Do your best to track every metric you can to learn how well your SEO efforts are working and how innovative marketing tactics are playing out in the search results. The more data you can collect, the better choices you can make in the future.
Check out the blog to learn more marketing tips every small business owner needs to know.