Did you know there are over a billion active websites running online? That number is only growing, with dozens of new websites created by the time you finish reading this article.
Your own website is one of many, which can be a discouraging thought when it comes to standing out from the crowd.
Getting the word out about a business or personal website in the modern era can be difficult with all the digital noise and competition for attention. You’ll need to have a strong online strategy to stand out, and that includes strong link building.
How can you go about improving link building when it comes to getting your website, and thus your brand, out there?
How can you get better at the skills required when marketing businesses online? Read on, and we’ll walk you through what you need to know about business website backlinks.
What is Link Building?
Link building is an important part of a search engine optimization strategy. If you want your business website to show up high in the results of Google and other browsers, you’ll need to embrace link building to reach that goal.
In addition to being important for appealing to the algorithms of search engines, link building can also help to organically drive traffic towards your website.
It can also help you to create relationships with other brands and businesses around the web that can benefit your own work.
Put simply, link building is the practice of acquiring hyperlinks to your personal business website from other websites. Hyperlinks are the way that users move around the web – they are also the way that search engines crawl through the web and find information.
Journalists might include hyperlinks in articles; bloggers might link to businesses they find interesting and relevant, and so on.
The more links lead back to your website, the more authentic and relevant the search engines will find your website to be. Linking is ranked quite high in most search engine algorithms, so it’s something you’ll want to certainly prioritize as you put together an overall online marketing strategy.
Link Building Basics
How does a backlink work? It’s quite simple, really.
All you need to benefit from a link is to have another website include a URL from your webpage in their own text. Often, this URL is embedded into the text of a page.
This embedded text is known as an anchor text. It’s important to get familiar with anchor text definition if you hope to launch a successful link-building strategy. The previous text is actually a perfect example of how anchor text might function within the body of an article.
Of course, the other thing you’ll need to understand about link-building is how to organically build this kind of link. How can you hope to bring these links to existence if they need to be on websites that you don’t personally control?
This is where it becomes all about building relationships. It’s important to find websites and content providers who might be interested in the kind of work that your brand or business does.
Reaching out and building a relationship and awareness with these content providers can help to create an environment where they might write about your business in their postings.
Building a Link Building Strategy
There are many different link-building methods, and the methodology that one business may use might not work as efficiently for another.
It’s important to take a hard look at the needs and realities of your business and determine what the best strategy for success might be.
This all starts with thorough research. It’s best to start by thinking of your target audience. Where do they spend their time, and what kind of content providers might they look to for information?
The more you can hone in on the interests of your target audience, the more you may find partnership opportunities that will prove most lucrative to your audience.
Then, begin researching these websites, blogs, and content providers. Try and hone in as much as possible on the kinds of websites that may be interested in what you’re doing as a business.
The more specific a focus a website has, the more likely it’ll be interested in the product or service that you’re providing. Make sure to try and only look into active websites that are posting content on a regular and consistent basis.
You don’t want to waste time attempting to reach webmasters who are not responsive or who may delay the timeline of your SEO strategy.
Last but not least, work on what your outreach out to these websites will be. Do you have some newsworthy event or product upcoming that you’d like them to cover? Put yourself in their shoes and try and determine what they would be most interested in covering.
From there, it’s just a matter of reaching out and seeing where you find success.
Improving Link Building Online
If you’re looking to launch a successful SEO strategy, you’ll need to get familiar with improving link building online. The above information covers all the basics you’ll need to know about smart and efficient link building.
If you know where to reach out to and have some smart anchor text keywords to employ, you should be able to get your website boosted up in search engine results in no time.
Need more advice and information on running a business? Keep scrolling our blog for more.