Since its introduction to the Indian market, Oppo has only become more popular. Let us see a few reasons behind their rising popularity. As of December 2020, Oppo is one of the leading smartphone brands in India.
This year, the smartphone market experienced a growth rate of 19% in terms of revenue. In this growing market, Oppo was one of the deserved leaders along with Samsung, Vivo, Apple, Xiaomi and Realme. Basically it is based on the insights of local consumers in each country; OPPO has started the progress of localization that is also an important factor the rising popularity of Oppo mobiles in India.
And most importantly this localization includes all the perspectives towards each market like for eg product localization, to further meet the core needs of users; marketing localization, to better communicate with local young customers; and team localization which gave it an extra edge to be so popular in Indian market.
Reasons Behind Oppo’s Rising Popularity
- Rising demand in the market
Since the launch of the iPhone 1 in 2007, the world has been introduced to the life-changing phenomenon that is smartphones. Since then, the number of smartphone users has only increased.
Initially only the mainstream brands like Samsung and LG started manufacturing smartphones. But later, with increasing digitalization, the market started growing faster than ever. Consequently, the supply could not meet the increasing demand in the market.
Taking advantage of this lack of supply, established Chinese smartphone companies started tapping into the Indian market. Thus came in companies like Oppo, Xiaomi and Vivo, and they soon took over the Indian market.
- Constant innovation
Oppo has always been innovative with respect to their phones. They have constantly upgraded their products, added new features to it, and kept up with the latest technology in the market.
With the Oppo Find X2 launched in 2020, Oppo offered a 6.7-inch crisp display with a resolution of 1440 x 3168 pixels, a powerful Snapdragon 865 processor, and it additionally supported Super VOOC fast charging.
It is arguably the best Oppo mobile in the market today. Oppo also jumped on the 5G bandwagon, with phones like Oppo Reno 5 Pro 5G and Oppo A72 5G supporting 5G connectivity.
- Feature-packed phones
Oppo has managed to fill its phones with features that stand out to the buyers. Most of their phones, even at lower prices, offer decent RAM size, powerful chipsets, and good batteries. That made Oppo smartphones valuable to the users.
Let us have a look at the for instance. It is available at Rs. 21,489. Powered by the MediaTek Helio P95 processor, it provides a glitch-free performance to the users.
It also flaunts a quad-rear camera set-up with a 48MP primary camera. Not only that, but the 16MP front camera is perfect for taking the best selfies. All of this and more is available only at Rs. 21,489, and that explains Oppo’s popularity to quite an extent.
- Cheap prices
Oppo smartphones have always been more affordable than the classic iPhones or Samsung phones. They have offered marvelous budget mobile phones to the rising market in India, and that is one of the biggest reasons why it immediately took off.
Oppo has some amazing smartphones under Rs. 20,000. The Oppo A31 is a model launched by the brand in 2020. It comes with a 2.3GHz octa-core MediaTek Helio P35 (MT6765) processor and 4GB RAM, and costs only Rs. 11,990. Other sub-20,000 smartphones include Oppo A53 (Rs. 12,990), Oppo Reno 2F (Rs. 17,990), and Oppo K3 (Rs. 18,502) among others.
Oppo has even managed to produce some extraordinary phones under Rs. 10,000 for the buyers within the budget segment. The Oppo A15 features a 13MP + 2MP + 2MP triple-rear camera set-up, along with 5MP front camera, and is priced at Rs. 9,990. They also have other models like Oppo A5s (Rs. 8,989), Oppo A7 (Rs. 9,990) and Oppo F5 (Rs. 6,999) that also come under Rs. 10,000.
You can now shop for your favorite smartphone model on the Bajaj Finserv EMI Store. Buy the best smartphone in the market, and pay your purchases in easy EMIs with the Bajaj Finserv EMI Network Card. You can repay the amount in flexible tenors ranging from 3-24 months.
So now in market there are many best budget phones are available and its up on you how you can select the devices as per your needs.