Sales factors for beauty products have changed a lot in the last few decades, and now more modern and customized cosmetic boxes wholesale are available to meet the market requirements. They are designed in shapes and sizes for an increased variety of this packaging. Now the sturdiest corrugated cardboard materials are being used with the different flute levels to accurately meet the items’ needs to be placed in them. Printing techniques have evolved a lot, and the latest PMS and CMYK color schemes are being used to make the printing more attractive and charming. Several customization features are also incorporated in them to make their visual appearance much attractive. Die-cutting, embossing, scoring, gluing, and perforations are the most used customization options. Custom window cut-out, gold/silver foiling, and raised inks can also be used to make an additional personalization. To make the printing shiny and the walls of the packaging smooth, laminating and coating them with different finishing materials like gloss and matte is also a modern technique.
Over the years, marketing trends to increase the sales of beauty products have been changed a lot. Now custom cosmetic boxes are being manufactured to meet these changing requirements of the businesses. Several changes have been made to them to cover the required marketing aspects. Here are how they are meeting all these marketing trends.
1. Digital Printing
Digital printing has dominated the packaging industry since this revolution has taken place. There are only a few companies who are using that technology in custom printed cosmetic boxes. It has allowed the manufacturers to add more customized graphics to increase the visual appearance of the packaging. According to different researches, the total share of digital printing will reach $30 billion in the packaging industry in the next few years. This is a sign of the growing trend of using this technology to make marketing more impactful. Initially, it was not possible to use many colors at the same time. Still, now this technology has provided the opportunity of using every desired color at the desired position quite easily. Different color schemes like CMYK and Pantone models have played a much important role in this regard.
2. Personalized Packaging
Nowadays, people love to purchase a particular product when they feel it is dedicated to them. The trend of personalizing the packaging has increased in recent years. Custom cosmetic boxesare now days being designed keeping these changing trends in mind. Earlier the items were packaged in the dep boxes that were closed tightly, and a customer could see them after the purchase. Packaging trends have changed now, and more unique ways have been introduced to have a closer look at the quality of the items without getting the help of salesmen in a retail store. Various customization features like die-cutting and customized window cut-out have been introduced by which a buyer can have a direct look at the items. In this case, they are even willing to pay higher costs.
3. Utilizing Minimalism
The minimalistic concept is the invention of this decade to increase the storage space and reducing the costs incurred on the packaging. Cosmetic boxes packagingof the various brands is nowadaysavailing this new concept.Initially, the majority of the brands were using readymade packaging of the same size for every product. The small items were mostly being shipped into the large boxes, which were not creating any positive impression on the buyers because they were getting uncomfortable with their size. Now with the latest technology, boxes are being manufactured according to the products’ exact size and dimensions. The need for separate packaging has also been reduced by placing the dividers in it to ship more items. These dividers keep all the items at their places and increase the storage capacity. This has resulted in saving the costs of companies.
4. Vintage Designs
In this century of modernism, where everything is being evolved with the newest techniques every day. The use of vintage design in cosmetic boxesis becoming a hot trend. The packaging realm has also improved a lot, but the vintage design is again in the trend and is winning the hearts of people with their attractive look. These classy designs are nowadays prepared with a fusion of modern civilization interests. The simplicity they offer is the aspect that is grabbing the buyers’ attention, and they love the products designed this way. It gives them a royal feeling while carrying such an item that is looking distinguished and unique and represents a special class of people. Consumers love such ideas, and that is why it has become a trend. This technique can effectively increase the sales of beauty items.
5. Increasing Reusability
Another trend is being followed to make marketing more effective in making the product’s packaging more reusable. Best cosmetic boxes suppliers follow this trend and provide the maximum benefit to the businesses who are prominent in providing something extra along with their products. For this purpose, they are being manufactured in a way that after performing the different hidden customization options, a new shape can be adopted. This transformation capability is increasing the reusability of these boxes. After their primary use, buyers can use them to put their scattered stuff in them at their homes. Consumers prefer such brands who provide this added functionality, and ultimately brands are making more sales through this hot trend.
6. Utilizing Sustainability
Making businesses more sustainable is also a growing trend that can effectively benefit businesses in enhancing the brand image and making more sales. Blank cosmetic boxeshave become a prominent option in this regard. They are manufactured with the most sustainable material that causes no impact to the environment and human health. These sustainable materials are completely biodegradable and have no involvement in hazardous plastic elements that increase the atmosphere’s carbon footprints. They are completely manufactured with organic materials and can be turned into biofuel with the help of technology quickly or naturally on some days. Recyclable white cosmetic boxesare also very common because simplicity is adopted by using the natural elements even in small scale printing. Customers love such attributes, and they prefer to go with brands opted these techniques.
These were some of the must-follow market trends that are essential to follow in cosmetic boxes wholesale to increase the sales volume. Staying in the competition is only possible by using the latest available options to create a long-lasting impact on the buyers. Once you win their trust, they will make repetitive purchases, and this phenomenon will lead to an increased sales volume.