Sweets are sold in a variety of ways, ranging from a store devoted solely to candy to candy is just one among several things. Candy is sold at grocery stores, convenience stores, and drugstores.
According to NACS Convenience Tracking Program (CTP) data, candy is the most often purchased impulsive item at a convenience store. Convenience store income may be considerably increased by impulse purchases, and confectionery sales may dramatically raise your profit margins.
The way you package your sweets might have an impact on sales. Gourmet chocolates presented on shiny gold plates with lace paper doilies are more appealing than the same chocolates presented in a simple box. Godiva, a well-known upmarket chocolate candy manufacturer, serves its chocolates in custom candy packaging like gold foil boxes. Similarly, a mid-priced candy company wraps their candy in glossy white boxes in holiday-themed sheets for easy gifting.
With these suggestions and tactics, you’ll be able to better sell candies through candy displays:
Display your candy in impulse buy areas:
So, why are buyers eating candy? Candy is the ideal item for impulsive buying due to its low cost and universal appeal. And the huge profit margin means it’s worth your efforts to make sure buyers see sweets during peak impulse spending times.
Display these goods in at least two locations around the store, one of which should be near the checkout counter or checkout line, displaying in candy display boxes to increase impulse candy purchases. Having a second section with more candy accessible can boost income, and if you want to take things to the next level, try having a candy lane with a candy end-cap towards the front of the store. The more chances you provide customers to view impulsive purchases, the more likely they are to buy.
Make the most of the festive occasions:
Prepare boxes of your candy in advance of major festive occasions such as Valentine’s Day, Easter, Mother’s Day, Halloween, and Christmas by packaging and labeling them ahead of time. Use patriotic holidays such as Memorial Day and the Fourth of July to promote the sale of red, white, and blue candies. Candy sales skyrocket over the Halloween season. However, experts recommend utilizing fall packaging in gold, russet, and brown tones rather than the conventional black and orange colors for candy promotion. The candy will be appropriate through Thanksgiving, providing the company a further four weeks of potential revenue.
Organize your candy display:
Customers will be unable to locate their favorite candies if your candy display is not properly organized. Product placement is quite important. Generally speaking, it is recommended to position gum and mints on top, followed by the most popular top brand chocolates right below them over two-thirds of the display and non-chocolate sweets over the remaining one-third of the display space. However, there are other factors to consider besides the sort of candy. Make sure to maintain standard-size bars in the strike zone, while simultaneously making sure that the king-size bars are readily available and visible. Seasonal products, such as chocolate eggs, Santas, and Valentine’s hearts, should be placed individually in prominent locations throughout the store during peak shopping hours.
Cardboard Candy Counter displays:
Small cardboard displays are far more effective in attracting consumers since they are directly in front of them when they are ready to make a payment at the cashier’s counter. Cardboard displays should be visually appealing with “BIG FONTS” written on them, but this does not imply that they should be large and take up a lot of floor area.
For example, a counter display should not take up the entire counter area and should not be so large that it prevents consumers from passing by while placing products on the bill counter for invoicing. The same is true for the stand-up displays, which should not obstruct corridors and halls, making it impossible for people to walk by them.
With a consistent theme, you can maximize the effectiveness of both your product packaging and displays. By creating your cardboard displays in a manner that is comparable to your product’s packaging, you are not only establishing your product/brand in the thoughts of customers, but you are also luring potential buyers to come to your product’s display area and take a second look at your product.
Always remember that cardboard counter displays are an efficient tool in increasing sales when exhibiting promotional items to customers.