The digital marketing gap is quite real now. In the next two years, there will likely be 150,000 new digital jobs created and still not enough professionals to fill those. Here is another secret: you can teach yourself those digital marketing techniques for free with the help of video courses, e-books, online tutorials and other resources at your disposal. Let me repeat that. You don t have to spend a fortune to learn these digital marketing techniques. In fact, for most people who are ready to start earning money online, all they have to do is invest a few hours to learn the basic digital marketing concepts.
The first step in earning money online is to understand that in order to achieve success online, you will need to have some basic digital marketing knowledge. This understanding will give you the tools and the knowledge to develop your own niche business that will generate the type of traffic that will allow you to make a profit. The best place to start is with the basics. Having the proper knowledge will provide you with an advantage over the competition.
So, what is the first job in the digital marketing world? That is easy. The first job is to get your feet wet in the world of search engine optimization or SEO. Getting an entry-level digital marketing job such as this will require you to master the following SEO skills:
This is probably the most important skill of all. It will determine how successful you will be once you master the art of SEO and begin to make some money. Having professional experience will provide you with a leg up on those who do not have the professional experience that will allow them to get the first job. Having SEO experience also will help you learn from those who are already successful within the world of online marketing and promotion. It will provide you with insight into what is needed to get into the business and what you need to do to be successful.
Having a professional presence online is important. You want to have a presence that is visible to those people who are searching for a product or service that you have to offer. For those who have not yet built their online presence, it will be important to start building it. You can start by placing your first pay per click advertisement on major search engines like Google or Yahoo! You will then work to build a list of Facebook fans who are interested in your products or services.
The first job you must accomplish for those who are looking for an entry-level salary in this business is to set up a blog and make sure that it is updated regularly so that those people who follow you know what you are offering. This is the great thing about being involved with social media. If you are not updating it, you may lose some of your new friends who started following you on Facebook or Twitter.
Digital marketing managers work to optimize all of these areas of your online presence. SEO, which stands for search engine optimization, is one of the most important aspects of online marketing. A good SEO consultant will tell you that you can only be found by those who conduct searches for specific information on your products and services. It is also important to work on building links to your site from other sites that are related. These include blog posts and news articles. In order to be ranked highly for keywords related to your products and services, you have to work with link builders and optimization professionals.
Once you have set up your website and a blog, you have to begin working with Google AdWords. Digital marketing specialists who have been trained in this area know how to use Google AdWords effectively. They will use analytical tools to determine which keywords are the best for you to use and which ones you should leave alone. The most successful people in this business will usually post links from high quality blogs and articles to their Google AdWords accounts. Many successful marketers will also have a separate account for their Google AdWords campaign. By tracking which ads are performing well, you can ensure that they are working to increase your profitability.