Augmented Reality (AR) has a bright future in the corporate world. This technology is capable of changing the face of modern enterprises over the period. In a recent VR Intelligence report, 65% of the AR companies have mentioned that they are working on industrial applications. As the AR hardware market is getting ready for bringing innovation and transformation in work processes while meeting diverse requirements, we can expect that this technology will bring revolutionary changes in enterprises.
Let’s understand how AR technology impacts enterprises and enables them to provide an engaging visual experience to their customers, employees, and stakeholders. Irrespective of industry sectors, entrepreneurs tend to implement AR technology into the existing business system to meet complex requirements effectively. All major sectors like manufacturing, healthcare, and logistics have already started utilizing AR technology.
AR based Applications
Though most the applications deliver AR experiences through headsets, we can expect that when AR-based applications will be mainstreamed, only smartphones and tablets will be enough. This has started happening in the case of Augmented Reality remote assistance apps. Both technicians and remote workers have tablets to connect to each other for real-time assistance for either repairing or maintenance of remote equipment.
Talking about the customer experience while shopping, eCommerce and retail sectors remain the biggest beneficiaries of AR technology. Also, automotive companies and travel agencies can integrate AR-powered features in their applications along with VR technology to enhance the consumer’s experience significantly. Virtual tours and travel destinations with landmarks can make the prospective customers elated, and they book tours. In a way, AR technology acts as a marketing tool for these sectors.
These days, various key players including Immersion, Sony, Google, Microsoft, PTC, and Rejig Digital are striving to leverage the benefits of AR technology in combination with other emerging technologies like IoT and AI (Artificial Intelligence). The surge in industry demands and technological advancements play a vital role in increasing the popularity of AR in the industries.
When this technology will be evolved to work without headsets, we can certainly expect exponential growth in the demand. In other words, AR technology should go beyond giving a one-time experience. The technology has the potential to enhance the visitor experience and offer new product marketing opportunities to even SMEs, and therefore, Augmented Reality app development companies need to work on optimizing ROI.
These days, many companies are still struggling to find a good ROI in AR technology integration. But, with much more to come, increasing mobile AR adoption will bring new features to iOS and Android platforms. In the coming years, AR software will get a lot of improvements and remain ready for the mobile platform. Apple, Google, Snapchat, and Facebook have already started offering such features and applications so that people can use AR in their routine. However, there is a lot to do in the domain of enterprise AR technology.
We can certainly expect that AR will make its place on major web browsers like Google Chrome and Safari thereby removing the need to download apps. Advancements in this technology will also bring the price of AR-based devices and applications down.
Let’s discuss the future of AR technology in our lives and corporate world.
Future of AR Applications
AR, together with VR and other emerging technologies, will bring transformation in various processes. Many technology giants are spending billions of dollars behind innovation in AR technology. Soon, this technology will become XR (Extended Reality) in combination with VR. Here the VR technology is useful for experiencing the whole new world, and AR technology is going to change the way we look at the real world.
In other words, the XR technology offers greater interaction with the real world with the help of AR and VR technologies. When it comes to altering or augmenting the corresponding points in the real world, AR technology lends a helping hand. As an immersive technology, AR can change the perception of the users of the physical world around them. For example, the healthcare and manufacturing sectors can use this technology for providing training to medical students and new joiners respectively. It is possible to give proper training without creating the same environment in the real world using AR and VR technologies.
Another important use of AR technology in the healthcare, chemical, heavy engineering, and manufacturing sectors is remote asset monitoring and management. It can send alerts and real-time notifications to keep employees or healthcare staff away from hazardous areas or restricted areas. Because of these many opportunities and scope of AR technology, its popularity and adoption rates are increasing steadily. As per another prediction, the value of the AR market will increase by 38% annually until 2025.
AR technology has yet to be mainstreamed in the corporate sector. However, looking at its capabilities and increasing popularity, we can certainly mention that it will change the way we accomplish industry processes in the future.