Augmented reality creating waves and playing a vital role in various industries such as healthcare, sports, and events. During COVID-19, it helps the remote workers, for instance, enabling them to see the physical world through video and explain the different things in video calls.
During COVID, augmented reality showed a rapid increase in 2019, and people were expecting this growth before the coronavirus outbreak. Global market insights estimated that the development of augmented reality would increase in 2024 by around 50 billion. But the COVID pandemic attracts the companies and accelerates their interest in the Augmented reality company or virtual-related technologies. The industries are intended to adopt the AR development services, by seeing this, we can say the figures which global market insights have estimated have underestimated the real growth.
Therefore, let’s take a look at five sectors that can be benefited from the Augmented Reality.
The health care sector is already using the augmented reality technology, the Microsoft HoloLens headsets, for taking care of COVID-19 patients as this technology is trending nowadays.
But the augmented reality is entering in the depth of the health care sector and experiencing new things like augmented reality allowing doctors or surgeons to study the anatomy of patients before going into the operation. They had to put the MRI and CT scan data into the holo lens headset.
Moreover, displaying augmented reality in the operation theatre, BBC News recently released a statement on the creation of a hologram that visualizes the heart of the patient.
The estimated market for augmented reality and virtual reality in the health care sector was approximately $2.14 billion in 2018 and predicted that the figures would increase in 2025 around 11.14$ billion. The idea of using augmented reality in the health care industry is thoughtful and will bring revolutionary changes in the sector. It will help the surgeons in the operation theatre, and on the other side it will provide support in the teaching field regarding the human body, and it will be facilitating children to learn about it.
With event marketers having a hard time finding opportunities to bring attention to their stands, the Augmented reality could establish innovative and engaging ways for customers to connect with their brands. In 2018, 87% (solely) of event organizers had arranged to use some Augmented reality. Whereas Augmented reality in prior years has tended to correspond and formulate existing physical events – such as interactive meeting booths – at present the Augmented reality could now replace them.
Pot Noodle recently reschedules their job fair for students of Web Augmented Reality experience, which is able to be accessed through mobile phones after the coronavirus is canceled. So, what was going to be a traditional physical happening? Whereas virtual events may look like a trick on the face, with a more extensive audience reach, with higher cost-efficiency, and higher (and more assessable) retention rate via voting and virtual Question & Answers sessions, they don’t need to be understood as a substitute.
Augmented reality is gaining a reputation in the sports world, too, as it improves the broadcast and boosts the fan experience. Billions of people have the access to augmented reality mobile phones. The applications of augmented reality, which are linked with Snapchat, Facebook, and Instagram, can reach a massive audience.
Augmented reality is also creating its way into the sports gaming segment. iGYM, which was invented by a group of researchers in the US, has developed a projection-based Augmented reality games that enable sports for children of distinct abilities to play with one another in a fair environment. This creative system operates by using an overhead projector to establish an Augmented reality court that imitates a soccer field.
Thus, the Augmented reality design team has the ability to change the world of sports by developing informative, engaging experiences in broadcasting, gaming, training, retail, and much more.
4. Travel And Tourism
The travel and tourism sector is hit hard by the COVID-19, as there is a complete lockdown in countries no one is allowed to travel without proper documentation and check-ups. The creative technology like augmented reality has the power to aid this industry in the making stable again in a satisfactory manner by providing a far-fetched and a much engaging experience.
Whereas traveling is still challenging even after COVID-19, the stay-at-home quotes gain popularity, and people avoid going out. Exploration applications, such as View Ranger’s Skyline, allows you to do adventuring across stunning scenery in a much more engaging with a user’s mobile camera. That identifies the names of mountain ranges, hills, and rivers, as well as displaying the best walking and uphill tracks especially good for all newcomers.
Restaurants after COVID-19 might also in search of new ways for attracting the customers. By keeping things in consideration regarding COVID-19 that there must be significantly less physical contact between menus and staff interactions. While ordering online food by using the application is not new, but by using augmented reality to show that how your favorite dish will look with the nutritional information is something new. It means you can see how many calories your food is having, and by this, you can control your diet.
Previously, Pizza Hut had an interactive digital experience, not only using the augmented reality food examples. Furthermore, they take fun quizzes to entertain the kids, and with this, they add value to the dining and eating experience, as people love to do different types of activities.
Augmented reality is ready to aids the real estate market. Onirix Studio, the measurable augmented reality channel that enables the people to develop their own augmented reality along with that it provides custom-made solutions with the support of their innovative team.
The geolocation-based augmented reality solutions, Onirix places creatively combines the two different types of technology, geospatial positioning the google maps and the markerless augmented reality. That enables the estate agent to target as much as the audience by advertising their property in a much unique and new way to attract the people as people like to see something new in every aspect.
Augmented reality solutions are not only providing benefits to estate agents. At the same time, the potential buyers can see the property without going there physically with the help of augmented reality. Using the distinctive features of augmented reality, a user can quickly get a feel of the property’s interior with a virtual tour’s aid. The augmented reality also allows them to change the designs for a more creative look.
Using Limitations To Open Imagination.
In our life, the more limited we are, the more creative we will be. When we are in a free COVID world, some of the restrictions still stay in our lives, and this will force us to do something new, whether it is the matter of physical contact or restricted traveling. Still, the one main thing is that this limitation and rules will give a new brand a challenge to bring or come up with something creative and find new ways to attract the customers and engage them with your brand.
The good thing is that we are in an era where the augmented reality is already working, and it’s in our doorsteps. There are several companies in the market like Cubix which are working on augmented reality. All we have to do is allow them to come in. So, if we are not allowing them to enter, sadly to say we are still in lockdown.