TikTok, formerly known as musical.ly, is a free social media platform that enables users to create, watch and share videos with their friends and followers. Note that every social media platform has its unique features and function. TikTok also includes this category because its ideal algorithm helps users to make videos up to 3 to 15 seconds and 60 seconds long.
Whether you’re a creator or marketer, you can use TikTok to promote your brand and get maximum reach. Most marketers can’t ignore TikTok because the beauty of TikTok is it is more popular among millennials and Generation Z users.
Developing brand awareness is an essential factor to improve conversations and expand your brand to larger audiences. According to the report, an online competition for every industry is high, which is also applicable for TikTok users. Nowadays, most marketers use this platform to reach their target audiences and build brand awareness by using various strategies.
Applying the right strategy is the key to achieve your goal and make a successful account on the platform. In this article, we’re going to discuss 9+ mind-blowing and growing TikTok strategies that help to build a great awareness for your SMB’s.
Let’s get detailed!
1. Study The Platform & Its Algorithm
Understanding how the platform works is the first strategy to make your content easier. It will help you to learn what type of content works, how to interact with others and the target audience’s performance, and how your brand can fit into the TikTok culture.
The main reason for TikTok’s success is its algorithm. The TikTok algorithm uses artificial intelligence to measure the quality of every video uploaded on TikTok. Whenever a person likes some video, the algorithm shows similar videos that use the same content, sound, or music.
2. Show Your Brand Personality
TikTok is the perfect social media platform to display your brand personality and show off the inner works of your brand. Today, every user sees that your brand is authentic and engaging. TikTok effectively provides several ways to show your brand in front of a wider audience.
Behind the scenes, the clip is the best way and helps users look at your brand, product & services, working culture, employees, and environment. It encourages TikTok users to take part in your community.
3. Creativity & Uniqueness
For every social media channel, users generally engage less with business and more with individuals. Creativity speaks to how well your content attracts a group of potential followers. So, make each of your content a different style with different information but that is relevant to your industry.
We already know that TikTok users are young adults between the age range of 16 to 24 years. So, if you use TikTok to promote your brand or business, make sure they adapt your marketing goals. Once they are attracted to your posts, they regularly watch your videos for entertainment. Hence, make your videos have funny content to build your community.
4. Promote Hashtag Challenges
When you scroll down your TikTok For You page, it presents you with some hashtag challenges. Hashtag challenges are the best way to promote your brand to larger customers. It helps to invite more people to create their own content based on your theme and post it on their accounts with the hashtags provided by you.
Moreover, hashtag challenges families your brand around the TikTok community, and it is the perfect opportunity for our brand to go viral on the platform.
5. Work With Influencers
Influencer marketing is one of the most powerful tactics to make amazing brand visibility. TikTok influencers usually have large audiences like influencers on Instagram and other social networks. Reaching a larger number of users is not an easy process; you need lots of time and effort.
Working with TikTok influences will help you promote your business to larger audiences and increase brand awareness. Because influencers are using the TikTok platform to make high-quality content that matches their target audiences. As a final result, they can receive massive likes for TikTok videos and highly engaging audiences. If you collaborate with them, you can save lots of time and achieve outstanding results.
6. Jump On Current Trends
TikTok is all about trends and popular songs, which helps to get your videos to the For You feed. Utilizing all of these TikTok trends for your business will help you to get maximum reach and engagement. Most of the brands consider TikTok trends as a fantastic opportunity to promote their brand with trending topics.
You can use the TikTok For You page and Discover page to get endless trending topics and viral challenges from different creators. And if you see any popular videos, songs, or hashtags that are relevant to your business.
7. Paid For TikTok Ads
Going for TikTok ads is one of the excellent strategies to achieve your goal if you want instant attention or reach. TikTok offers different types of paid advertising options for brands to gain more awareness and receive a massive user base. Here are the types of TikTok ads:
- Brand Takeover – with this ad format, your content appears on the user’s screen before they see other users’ content. It includes images, GIFs, and videos with clickable links to landing pages.
- Infeed Native Content – It appears on the user’s For You feed on their homepage, and it supports multiple features like website links, app downloads, and more. TikTok infeed ad is a skippable ad that is similar to Instagram and Snapchat stories.
- Branded Lenses – It is a filter like Snapchats 2D & 3D lenses for faces and photos.
8. Make Your Content That Generates Engagement
While creating content on TikTok or any other social network, you have to remember your video instantly captures your audience’s attention and shows your brand identity and voice. To achieve this, you need to create engaging content that quickly reaches your brand name around the TikTok platform.
Behind the scenes, going to live sessions, tutorial videos, and duet videos are the best choices to boost your brand awareness and generate more sales. Creativity is also crucial to capture more attention and connect more of your audiences.
9. Track And Access Right Metrics
A fundamental part of any marketing growth is tracking the results of your campaign’s success. Using a TikTok analytics tool will give you the in-depth results of your content, profile, and followers to improve them.
After tracking the results, you need to think about what mistakes you make and how to solve them. Keeping track of the overall results of your campaign is a powerful way to boost awareness, enlarge your audiences and generate revenue.
TikTok is an authentic and modern social media platform in the world. More than 800 million users are active on this platform each month, and it has attracted thousands of Gen Z users.
Now, you can use these 9 growing strategies to uplift your business on TikTok and achieve more success!