Every business needs visibility, a presence so influential that it doesn’t go unnoticed by the target customers and its peers. For online businesses like websites or blogs etc. –SEARCH ENGINE OPTIMIZATION (SEO) does this.
SEO is the process of making the webpage or website visible to people in web search engines results by link building.
This process of digital marketing makes sure that the webpage/site gets enough and frequent visitors so as to generate enough traffic. More traffic means more viewers and abundant business for your website.
It’s a meticulous process that needs concentration and focus. The SEO has the power to make or break the online business, a good SEO can make your page climb the stair of success in ranking but an ignorant or ill-informed optimizer will not just drop the popularity of pages but will also risk customers and reputation of the webpage.
Thus to be a diligent search engine optimizer stay away from these forbidden practices, these SEO mistakes will surely harm your business; Think of them as the five deadly sins comparative of the deadly sins of biblical nature and just never let them crawl open on the internet.
Here let’s take a look at 5 sins that SEO just can’t commit:
- Being too greedy or too generous when it comes to images
An article speaks volume to the reader when it has some visual representation. Thus, including images or gifs can not only increase the viewership but can also boost the page’s SEO.
But keep in mind these points when dealing with images on the page:
- Adhere to the principle of good quality but less size. A large image will make the article heavy and it will load slower hence losing the customer because who has the time to wait more than a few seconds.
- Never use duplicate images as it may tarnish your reputation and always give proper credits to the source of your image.
- Don’t be greedy and fill your article with too many gifs and images as it reduces the credibility of the article.
- Most importantly use “Alt text or Alternative text”, this tag lets you provide a description for your image which is really necessary for Google as it can’t see the pictures we put and hence needs generous description so the SEO both for page and Google image is optimal.
For those who are not so good with designing part, can make use of tools like Canva for graphic designing. It will save lots of your time, be it social media images or your blog graphics.
- Not being mobile-savvy
Half the population on this planet uses mobiles to open websites and why wouldn’t they? They are easy to carry and access. Read here how mobile is changing the SEO world.
Now imagine a scenario in which your site has published an immensely soul-satisfying article but the user who opened it on mobile finds that are not loading or the zoom button doesn’t work or it loads too slowly, the reader will leave the site ASAP leaving the SEO dreading this horrendous sin.
So, it’s necessary that your site is mobile savvy, friendly and just a click away from making the reader come back for more and more and bookmarking your site on their mobiles.
- Going overboard with your SEO
While an adequate SEO will enhance the readership and traffic of your page, going overboard can kill the jest of the article and the thing supposed to keep the ship aloof will take it down.
So don’t go over the top with links or paragraphs of ‘SEO copy’ on the home page as it will not engage the readers. Customer satisfaction is the key, so use the principles and official guidelines of SEO to push your page up in the rankings.
- Avoiding the base of SEO “Keyword”
A cheat day feels great but two cheat days in a row can upset your whole health routine. Balancing between routine and fulfilling your food desire is the key. Similarly, a perfect SEO strategy means maximum utilization of keywords.
Keywords are 2-5 phrases of words that best describe your site and its purpose. Use them in your content, metadata, urls and images or anywhere else relevant.
But remember the balance, don’t overuse the keyword like for example an article about ‘I love harry potter’ can’t have Harry Potter more than five times. Going overboard can be a pain which can penalize your page or send it the older pages of search engines.
- Being too much of a technical jargon:
Now, the consumer will only read or get attracted to your site when they understand what you’re trying to say. If you use too much technical jargon or industrial language, they will lose interest and you will lose traffic.
Like for instance, CPC (cost per click) is a relative term in advertising for paying per click to the site who has there add-on but is completely useless for a common man.
Research your target consumers well and speak their language through your articles and your page will flourish.
There are few more sins you must avoid but the most important ones are these. Nail them and you’re good to go.