The world has undoubtedly changed. From TV to smartphones, hangouts to Netflix, and chill. However, some things never change. As every competition remains incomplete without an award-winning program, so does the recognition and gratification without awards and trophies.
The demand for awards and trophies has increased over time from accolades for sports and academics to corporate’s weekly, monthly, or annual recognitions.
But with growing demand, the competition level has increased too. Many startups are investing in trophy-selling businesses with various USPs. For example, some sell niche-specific trophies while others use a trophy design tool for custom designs.
Similarly, you have to be creative in order to create a buzz in the market and promote your business. But that alone won’t help you succeed. Here are the 5 things that you must have for a successful trophy business.
Having a brick-and-mortar store is good, but with the increasing use of the internet and customer behavior directing towards online services, it would be wise to go digital.
And when you decide to have an online presence, many would suggest selling on marketplaces. Yes, that’s profitable as marketplaces have a huge customer base. So, you will have a wider audience, but you won’t be able to build your brand. Customers won’t remember you as the seller. They will only remember the marketplace from where they purchased the trophies.
Besides, you will have to give a share of your earnings to the marketplaces as a commission. So, you should not go for it and instead opt for a personalized eCommerce platform. It would align with your business goals and customer expectations. You can customize the store and enhance customer satisfaction by providing personalized services.
Trophy Design Tool
New trends come in every day. Some day, glass trophies are trending other times metal. Style, designs, colors, everything changes, but the business would be fixed. So, to ensure that your trophy business is evergreen, choose a USP that’s evergreen, i.e., provide a custom trophy maker online.
Offer personalization. Let customers design their trophies using texts, images, fonts, and preview before finalizing.
When customers know what they would receive, the chances of order return are less—also, the cart abandonment rate decreases.
It doesn’t matter how great your product is if the audience is not aware of it.
So, to aware your audience, you must have a social media presence. Facebook and Instagram account to show your products, offers, and more. Engage with customers over there, take feedback and suggestions from them, ask their point of view on specific designs, share UGC, run contests for best trophy designs, and more.
You can use your custom trophy maker online tool to share product designs and even allow customers to share their designs on their social networks. It will prompt others to give feedback, which would help you increase customer satisfaction.
Digital and Content Marketing
Another best way to reach the target audience is to optimize content and eCommerce platforms for better ranking on search engines.
To achieve these results, bring in a digital marketing team that will help you with content marketing, SEO, paid marketing, and other strategies to reach your audience and build a strong presence.
While optimizing digital marketing, remember it’s the customer who will take the final step. And so, your content should be informative, and audience targeted. Don’t try to hard-sell your trophies. Implement strategies that are beneficial to customers, and they are likely to show up.
To create more traction, you need to be creative. If your marketing and product quality is exceptional, but the designs are too standard, customers would quit buying.
Whether it’s an award design, social media post, or promotional scheme, ensure your posts are eye-catching.
Apart from that, make sure your designs reflect your brand. You can create a brand signature or a pattern on every design and award. In the long run, it will become your brand identity.
Awards and trophies are never going out of trend anytime soon as recognition is the core human behavior.
In fact, they are now used as a moment of pride, a way to cheer up, strengthen relations, and more.
However, the conventional way of selling trophies, i.e., offline stores, has to evolve because customers demand an online presence.
And it is also essential that businesses provide customization and adhere to the latest trends.