If you didn’t recognize any beauty YouTubers before 2021, you probably do now. Over the summer, the controversy involving James Charles, Tati Westbrook, and Jeffree Star made its way into the mainstream media, giving the YouTube beauty space a bad reputation for being drama-filled. Beauty gurus, on the other hand, haven’t always had such a rosy reputation. Other well-known figures in the industry, such as Jaclyn Hill, Laura Lee, Nikita Dragun, Manny MUA, and Gabriel Zamora, have spilled their own YouTube tea in the past, alienating fans and diverting attention away from the actual benefit that Beauty Youtube Channels videos can provide.
With public figures like Kylie Jenner and Shay Mitchell seeking to make their label on the platform, it can be difficult to sift through the noise to find creators who are also producing excellent hair, makeup, skin-care, and wellness interactive features. Gathered here is an exhaustive selection of ultra-talented personalities in the room, ranging from mid-level bloggers to those with multi-million follower counts, to clarify the situation and direct your exposure toward YouTubers worth knowing. Continue reading to find out which content creators are worth following.
1. Ellie Addis
Ellie Addis is the makeup artist to watch if you want to add a lot of color to your look. Last year, the 18-year-old gained a following on Twitter for her stunning Halloween glam looks, which she has carried over into this year’s spooky season.
2. Alissa Ashley
Alissa Ashley makes videos for her two million subscribers that are educational, creative, and endlessly entertaining. To keep the record deal lighthearted, the guru will occasionally turn out her Mystery Makeup Wheel and select her makeup at irregular intervals.
3. Haley Kim
Haley Kim’s beauty ideology is “less is more,” and her makeup style reflects this concept: dewy skin, fluffy eyebrows, and light mascara characterize her appearance.
4. Desi Perkins
Desi Perkins is well-known to anyone who watches YouTube on a regular basis. Over the last six years, she has amassed over three million subscribers and has even done Kim Kardashian West’s makeup.
5. Jackie Aina
It’s no surprise that Jackie Aina’s YouTube channel has more than three million subscribers after ten years. She’s become something of an activist, using her platform to bring change to the industry, in addition to being a resource for those looking for honest reviews and impressive technical skills.
6. Allana Davison
With three weekly uploads, Allana Davison has amassed 624K loyal followers, and her subscriber base is growing. Her area of expertise is creating everyday makeup looks while also keeping the makeup application process fun and interesting.
7. Mixed Makeup
Mixed Makeup’s founder, Susan Yara, concentrates her channel on skin-care learning. For her one million subscribers, her videos also provide emotional responses to Harper’s Bazaar’s celebrity late evening routines as well as reviews of skin-care products, wellness treatments, and cosmetic procedures.
8. Jackie Wyers
Jackie Wyers is a true chameleon, with over 700,000 subscribers to her transformation videos. This expert will teach you how to modify into your favourite artist, from Billie Eilish to Lily-Rose Depp, and accomplishments with hair tutorials and outfit renderings.
9. Nyma Tang
Nyma Tang’s “The Darkest Shade” series catapulted her channel to stardom. Despite demand for darker skin tones, the South Sudanese beauty guru, who has over a million subscribers, tests the darkest shade choices available from various makeup lines to emphasize that deeper skin tones are still understudied in the makeup industry.
10. Mariah Leonard
If you want to implement a little color or glow-y skin into your makeup routine, Mariah Leonard is the beauty YouTuber to follow. Her step-by-step tutorials simplify even the most complicated eyeshadow looks so that anyone can achieve these stunning results.
11. Tina Yong
From peel-off makeup to a DIY lash lift to facelift tape, Tina Yong has attempted it all. Yong’s trials and tribulations, however, have paid off: she now has nearly three million subscribers. Yong makes youtube tutorials that are convenient for makeup newbies to follow along with, in addition to her crazy “Tina Tries It” series.
12. Arnell Armon
If Arnell Armon looks familiar, it’s because she’s the twin sister of the aforementioned Alissa Ashley. Arnell uploads hair instructional videos in addition to makeup videos, instructing her more than half a million monthly active users how to adopt their lace front wigs.
13. Sarah Cheung
Sarah Cheung is the ideal blend of a skilled makeup artist and a witty comedian. Her videos have an unfiltered, natural feel to them while still providing useful makeup tips, such as how to contour your nose like Bella Hadid.
14. Rachel Cantu
Rachel Cantu, a talented 17-year-old makeup artist, uploads casual get-ready-with-me style makeup tutorials in which she demonstrates how to achieve her carved brows, mixed eyeshadow, glitter eyeliner, and glowing skin tone to her nearly 700K subscribers.
15. Hannah Mussette
Hannah Mussette is a YouTuber who is known for her enlightening hair and skin-care videos. The model demonstrates how she wears her natural 4A/3C curls and what brands she uses to achieve her glowing, clear skin on her YouTube channel.
16. Jamie Paige
Jamie Paige is a Canadian beauty vlogger and makeup connoisseur, and her subscribers can tell she loves makeup. Her instructional videos cover everything from no-makeup makeup to full-coverage glam.
17. From Head to Toe
Jen, of the YouTube channel From Head To Toe, is a self employed makeup artist turned beauty YouTuber. Jen also has monthly personal favourites videos that are completely focused on her preferred skincare products, in addition to makeup uploads.