Marketing is a set of promotional activities lined up to grow the sales of a product. This department of a business is the most emphasized one. It’s a fact that a good marketing strategy can influence the sales of a product. Moreover, the market is flooded with examples of products with the huge sale because of its marketing strategy, like these famous restaurants, all of them do not offer good quality food and still, people go crazy just for their name. That is the reason companies spend millions in marketing a good promotion of their products. Even movies, some people watch those boring movies for their cast and unique marketing of their film.
Marketing is further classifying in numerous branches such as print marketing, tv marketing, word of mouth marketing, digital marketing, relationship marketing and a lot more.
We all know the power of Internet; furthermore, one branch of marketing witnessing rapid growth in digital marketing. Consequently, we can explain digital marketing as a branch of marketing that promotes the product using technology preferably Internet.
This marketing can be through Facebook, Google, email and so forth. One of advantage digital marketing has is easy employment. Internet marketing allows people to work from their home. For all the ladies who want to work but cannot get out of their houses, digital marketing home based jobs are for you.
Digital media further split into different categories. Some of them are below:
- Social media marketing:
Marketers use social media sites like Facebook, Twitter, and Instagram to push their product. It does not mean that manufacturers have to promote the product only just like these headphones if you want them to promote. It too comforts producers interact with buyers and respond to all their queries. Sellers need to brain storm and construct unique strategies in order to attract maximum customers and increase company’s revenue in return.
- Pay per click:
This is another frequently used mean of digital marketing in which company invests a hell lot of money and often gets little return. I pay per click customers are lead to the required page or website by clicking on a catchy link. Companies can place their pay per click ad on a website or search engine in various forms like on search bar or displayed at the side of home page.
- E mail marketing:
On number three we have marketing through e-mail. Firms use emails to send tricky offers and strategies to grab buyer’s attention and to update them, knowing to be the most profitable marketing plan. Using this seller can manage to bag some loyal customers and large revenue for their business. The only flaw email has is spam folder, hence chances of email getting dropped in spam are maximum.
- Mobile marketing:
Mobile marketing is a discipline of digital marketing, in it, companies try to communicate with the buyers or target market through SMS or voice calls. One of the examples is automobile companies selling their best windsheild wipers trying to sell their credit cards through calls and SMS. Moreover, different brand messaging their sales and catchy offers to grab people’s attention.
- Search Engine Optimization:
Last but not the least we have search engine optimization, without a doubt this source of marketing is essential in the world of digital marketing. Since placement of your (buyer) on a search engine matters a lot, so Search Engine Optimization aid in bringing the website up at a higher rank in search results so that the website can get maximum views. This, in the long run, means more responsibility. But at the end of the day, it’s just a machine and you cannot expect anything from them, so better conduct a detailed study about the process before getting into Search Engine Optimization (SEO) marketing.